Amazon Prime Video is reportedly planning an ad-supported tier

Amazon is in talks to launch an ad-supported tier of Prime Video, based on a report from The Wall Road Journal. Sources near the scenario inform the outlet that the discussions are nonetheless within the “early phases” however have been taking place over the span of the previous a number of weeks.

Amazon at present affords Prime Video as a part of its $14.99 per 30 days Prime membership or for $8.99 per 30 days as a standalone subscription. Subscribers can tack on different ad-free subscriptions to providers like Max, Paramount Plus, and Showtime via Prime Video Channels.

As famous by the WSJ, Amazon is at present weighing a number of methods it may implement advertisements in Prime Video, akin to exhibiting extra advertisements to current Prime subscribers after which providing an “choice to pay extra for an ad-free different and different options.” The advert breaks will reportedly be “quick,” however there’s nonetheless no phrase on whether or not it would beat Max’s promised three to 4 minutes of advertisements per hour or how a lot the tier will price. Amazon didn’t instantly reply to The Verge’s request for remark.

Moreover, the WSJ experiences that Amazon is in talks with Warner Bros. Discovery and Paramount to begin providing the ad-supported variations of Max and Paramount Plus inside its Prime Video Channels. The corporate may additionally place a bid for the streaming rights to the Nationwide Basketball Affiliation video games once they expire in 2025, probably bolstering its sports activities streaming lineup, which at present consists of Thursday Evening Soccer.