BPOM supplies themed cosmetic jams to tourist destinations.

JAKARTA (ANTARA) – The Food and Drug Administration (BPOM) supports the development of wellness tourism by offering traditional Indonesian herbal medicine (jamu) and themed cosmetics in tourist destinations.

The agency is preparing to supply traditional herbal medicines and cosmetics in Yogyakarta, with plans to expand to various other regions.

This activity has been implemented in three regions: Solo (Central Java), Yogyakarta and Bali, supporting the efforts of the Ministry of Tourism and Creative Economy to develop wellness tourism.

The agency provides support and facilities for the development of globally competitive jam, herbal medicine, and cosmetic products through Pentahelix’s collaboration with business people and the public.

Various efforts are being made by relevant ministries and agencies to promote the use of Phytopharma in formal health services, Luquito said.

These efforts are also being made to make more traditional medicines available as high-quality, competitive wellness products, she affirmed.

In response to this demand and opportunity, the agency actively assists in strengthening the capacity of micro, small and medium enterprises (MSMEs) to raise the quality of their products to international standards.

Efforts undertaken include providing licensing convenience through simplified requirements and expedited registration procedures.

“We also provide jamu entrepreneurs with hygiene and sanitation assistance to produce high-quality jamu and strengthen the people’s economy,” she said.

The agency also hosts various adoption programs from major industries to improve the quality of traditional medicines and small traders of traditional herbal medicines, Lukita said.

“BPOM drives the creative economy through cross-sectoral support, including central and local governments and the private sector, and[encourages]the general public,” she said.

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