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Companies need to rethink their growth strategies based on new behavior: Accenture

Accenture’s latest fjord trend report reveals that after nearly two years of turmoil, there has been “collective changes in work, consumerism, technology, and people’s relationships with the planet.”

The report states, “Newly identified behaviors rethink our approach to design, innovation and growth as a result of new virtual environments such as changes in employee expectations and mindset, rarity due to supply chain disruptions, and the Metaverse. I demand that the company do that. “

Mark Curtis, Head of Global Innovation and Thought Leadership at Accenture Interactive, said: , Brands, societies, places, and the people they care about. It’s going to be a difficult time, but it’s also a great opportunity for businesses to connect positive relationships and create good living structures for people, society and the planet. “

According to the report’s findings, five human behaviors and trends that affect society, culture, and business include:

Please come as it is: In the two years since the outbreak of the pandemic, the growing number of agencies that people have throughout their lives is affecting their way of working, relationships and consumption. People are wondering who they are and what is important to them. The heightened individualism emphasized by the “beyond me” spirit is how an organization guides its employees, how it forms new employee value propositions, and what the relationship between the company and its customers is. It has a profound effect on the organization in terms of how it grows.

The end of thinking of abundance: Over the past year, many have experienced empty shelves, soaring electricity bills, and lack of daily services. Supply chain shortages may be a temporary challenge, but their impact will continue, and availability, convenience, and speed-based “rich thinking” will shift towards environmental awareness. Enterprises need to address the availability concerns that many people around the world experience.

Next Frontier: Waiting for a cultural explosion, the Metaverse will become the new frontier of the Internet, combining all existing layers of information, interfaces and spaces with which people interact. It provides a new place to make money, create new professions, and offer endless brand possibilities that people expect to help build and navigate their businesses. And it exists not only through screens and headsets, but also where it interacts with real-life experiences and the digital world.

this is true: Today, people expect to ask and answer questions with the push of a button or through a simple interaction with a voice assistant. The fact that it is so easy and immediate means that people are asking more questions. For brands, the range of customer questions and the number of channels for asking questions is constantly increasing. How to answer them is a major design challenge, an important driving force for trust, and a source of future competitive advantage.

handling warning: Care has become more prominent in all its forms over the past year, including self-care, care for others, services of care, and channels for providing both digital and physical care. This creates opportunities and challenges for employers and brands, regardless of their health or medical qualifications. Responsibility for caring for ourselves and others continues to be a priority in our lives. Designers and businesses alike need to create a space where they can practice care.

David Droga, CEO and Creative Chairman of Accenture Interactive, said: , For business and society. “

“It’s important to have a deep understanding of the impact of these relationships and aspirations and transform them into strong business strategies that drive relevance and growth,” he added.

https://gulfbusiness.com/businesses-must-rethink-growth-strategies-based-on-new-behaviours-accenture/ Companies need to rethink their growth strategies based on new behavior: Accenture

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