Boutique Group, a new hospitality brand that manages several historical and cultural palaces in Saudi Arabia and transforms them into ultra-luxury boutique hotels, was launched today.
Crown Prince of Saudi Arabia, Deputy Prime Minister and Chairman of the Public Investment Fund (PIF), Mohammed bin Salmanbin Abdulaziz Arsaud announced the launch of a company that will revitalize the heritage and culture of the kingdom and create a unique hospitality experience. ..
Crown Prince HRH @boutiquegroupsa, #aPIFcompany This will transform the Kingdom’s historic and cultural palaces into luxury boutique hotels, strengthening the Kingdom’s status as a major tourist and cultural destination.
read more: https://t.co/vgz7Vjikjq pic.twitter.com/JcLf6pFFle
— Public Investment Fund (@PIF_en) January 20, 2022
The first stage of the project will focus on the development of three historic palaces in collaboration with the private sector. These include the Alhamra Palace, which offers 77 keys, including 33 luxury palace suites in Jeddah and 44 luxury villas. Twike Palace – offers 96 keys, including 40 luxurious palace suites and 56 luxurious villas. Red Palace offers 71 keys, including 46 luxurious suites and 25 luxurious rooms.
Both Tuwaiq and Red Palace are located in Riyadh. Boutique Group blends Kingdom culture and heritage with modern amenities to provide guests with a special hospitality experience.
— Boutique Group | مجموعة بوتيك (@ boutiquegroupsa) January 20, 2022
The announcement focuses on promising sectors such as tourism and hospitality and is in step with PIF’s strategy to support the Kingdom’s regional and international status as a tourism hotspot, the statement said. increase.
Yasir Al-Rumayyan, Governor of PIF, said: ..
“This group will strengthen Saudi Arabia’s already unique tourism services, strengthen Saudi Arabia’s position as a major regional and international tourism and cultural destination, and contribute to Saudi Vision 2030.”
Saudi Arabia has announced a number of hospitality projects to support its economy and support its tourism outlook.
Last year, the Kingdom’s Red Sea Development Company (TRSDC) signed nine hotel management agreements with international brands to operate the resort in the first phase of development of the Red Sea project.
Completed in 2030, the project will have 50 hotels, with up to 8,000 hotel rooms and approximately 1,000 residential properties on 22 islands and 6 inland sites.
PIF also announced last year that it would invest about $ 3 billion in Soudah Development, a tourism project in the mountainous region near the Yemeni border.
The Crown Prince of Saudi Arabia has also launched a master plan for the sustainable development of the historic region of Alura.
https://gulfbusiness.com/saudi-crown-prince-unveils-new-hospitality-brand-to-revive-kingdoms-heritage/ Crown Prince of Saudi Arabia announces new hospitality brand to revive the heritage of the kingdom