Djust is a brand new commerce platform targeted solely on B2B transactions

Meet Djust, a French startup that basically needs to construct an e-commerce platform like Mirakl, however targeted solely on business-to-business (B2B) actions. The corporate just lately raised a $13 million funding spherical (€12 million).

NEA is main the latest funding spherical, with Elaia Companions additionally investing within the firm. Elaia beforehand led Djust’s $4 million seed spherical in 2020.

The rationale why I’m evaluating Djust with Mirakl is that Djust’s co-founder and CEO Arnaud Rihiant was a part of Mirakl’s founding crew, working for the corporate for greater than a decade. Mirakl is now one the very best valued French startup and competes with Adobe Commerce, Salesforce Commerce and Shopify.

Mirakl first began as a technique to launch a market of third-party sellers on an e-commerce web site — a B2C technique. Over time, Mirakl realized that marketplaces may additionally work nicely for B2B purchasers.

“Each time we might do a B2B undertaking with Mirakl, I used to be shocked by the complexity of the undertaking,” Rihiant advised me. “Once I regarded into the matter, I spotted that it’s not [Mirakl’s] fault. However the market business was designed for B2C.”

And but, Rihiant believes that B2B commerce platforms symbolize an attention-grabbing alternative because it has been an underserved marketplace for too lengthy. Many corporations have already got an ERP system, however they nonetheless take care of orders over the telephone, by way of e mail and utilizing Excel spreadsheets. In different phrases, it doesn’t scale nicely.

On the subject of the fundamentals, Djust bridges the hole between legacy methods and its trendy platform. It may well join with ERP methods and make information actionable.

From Djust, you’ll be able to handle your catalog, your purchasers and your orders. And the startup provides superior options in all these classes.

For example, in the case of catalog administration, Djust enables you to phase the catalog so that every shopper sees related merchandise. Typically, purchasers additionally get totally different costs relying on what they agreed on once they signed the unique contract.

When it’s time to order, Djust provides a number of choices relying on the business. For example, you’ll be able to allow a bidding course of or facilitate re-orders for purchasers that largely wish to resupply their shops. You may also configure totally different fee choices.

Djust is already working with purchasers within the development business, comparable to Bouygues and Eiffage, and with retailers searching for a platform to deal with orders with their franchise shops, comparable to Monoprix, Franprix and Naturalia.

The startup is constructing a generic B2B commerce platform so it will work for various industries. For example, restaurant chains may gain advantage from a product like Djust as their procurement system. Trend manufacturers that largely promote their objects in companion shops may join with their retail companions on a Djust-powered platform.

The product can be utilized as a headless platform with your individual frontend framework, or it may be used with Djust’s frontend personalized to your wants. It really works with totally different gross sales channels — purchasers can nonetheless provide telephone or e mail orders with out asking all their current purchasers to undergo a brand new web site.

There are presently 45 folks working for the startup. With at present’s funding spherical, Djust plans to develop its crew, iterate on its product and discover new purchasers all throughout Europe.