Dubai Duty Free recorded sales of over 87 million Dhs during its 38th anniversary annual promotion.
The retailer offered a 25% discount on a variety of products over the three days from December 18th to 20th.
The airport retailer said in a statement that the 72-hour promotion was extended to courier customers, further boosting sales.
A total of 165,924 sales transactions were recorded over-the-counter in three days.
Meanwhile, online sales exceeded Dhs8.761m ($ 2.400m) with a total of 7,134 orders.
Perfumes are the best-selling category with sales of 23.007 million Dhs ($ 6303 million) in three days, followed by liquor with sales of 10.900 million Dhs ($ 2.98 million) and 9.950 million Dhs (2.726 million). It was a $ 10,000 watch.
Raffle lottery ticket sales have become the fourth most popular category for the first time, with Dubai Duty Free Millennium Millionaire and Finest Surprise totaling Dhs 8.665m ($ 2.374m). ).
Overall, Dubai Turf Free recorded 24.51 percent higher growth compared to the same period last year.
Colm McLoughlin, Executive Vice President and Chief Executive Officer of Dubai Duty Free, said:
Dubai Turf Free launched its 1st Anniversary Sale in 2003 and has been promoting it every year since then.
https://gulfbusiness.com/dubai-duty-free-records-dhs87m-worth-of-sales-in-three-day-promotion/ Dubai Duty Free Records Sales of Dhs 87m in 3 Days