Middle East

#DubaiDestinations campaign matches summer vacation

The latest phase of the #DubaiDestinations campaign has begun with a focus on highlighting the city’s extraordinary summer experience, inviting residents and visitors to enjoy the summer in the Emirate. This release will occur at the same time as the start of summer vacation at school.

This new campaign, which runs until the end of August, encourages people to discover the city’s diverse leisure, dining, adventure and family-friendly activities that make Dubai a unique summer destination. In line with the vision that Dubai’s Sheikh Mohammed bin Rashid al-Maktoum ruler, Vice President and Prime Minister of the United Arab Emirates, will make Dubai the best city to live and visit in the world. The Dubai Destinations initiative was launched in December 2021.

The start of the latest phase of the campaign was characterized by the release of two interactive #DubaiDestinations summer guides focused on exciting summer and weekend activities. The first guide lists a variety of indoor destinations for children and adults.

The list includes activities with 115 destinations, 20 theme parks, 28 retail complexes across malls, theme parks, beaches, promenades, and more for the rest of the summer for families. Useful for referencing the season. The second guide contains a list of about 40 exciting summer camps for kids where they can challenge themselves, build new friendships and develop new skills.

read:#DubaiDestinations Campaign: What makes Dubai an ideal summer spot?

Shaima Alswidy, Director of Brand Dubai, said: We have released a series of interactive guides designed to help people learn more about Dubai’s top-notch experiences during the summer. This campaign is being conducted by Brand Dubai in collaboration with other government agencies, industry players in both the public and private sectors, and the creative media community. We partner with several content creators and influencers to develop video and promotional content. “

On Friday, July 1st, Dubai Crown Prince and Executive Council Chairman Sheikh Hamdan bin Mohammed bin Rashid al-Maktoum visited Twitter and Instagram to clip with the hashtag #DubaiDestinations. I shared it. The video received over 49,000 likes on Twitter and 421,000 likes on Instagram in just a few hours.

https://gulfbusiness.com/the-dubaidestinations-campaign-coincides-with-summer-school-holidays/ #DubaiDestinations campaign matches summer vacation

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