Dubai’s airline Emirates and the South African Tourism Board have jointly signed a Memorandum of Understanding (MoU) to promote tourism.
The agreement aims to facilitate visitor arrivals and inbound traffic from the major markets of the entire Emirates network to South Africa.
Under the MoU, Emirates will consider ways to promote South Africa and encourage travelers to visit many of South Africa’s attractions across its network of over 130 locations. Meanwhile, the South African Tourism Board is working closely with Emirates to allow travel trade partners and tour operators to create and promote itineraries, introduce special packages and promotional gifts, and encourage incentives throughout the airline network. Support marketing initiatives.
The two companies will also consider working together on a combined advertising and marketing effort, as well as a proficiency program for South African tourism and media professionals. Emirates also supports the transportation of marketing collateral by the South African Tourism Board to select destinations within the network.
MoU is chaired and chief executive officer of the Emirates Air Group, with Badr Abbas, Senior Vice President of Africa’s Commercial Business at Emirates, and Themba Khumalo, Deputy CEO of the South African Tourism Board. Sistle.
The signing ceremony was also attended by Emirates Chief Commercial Officer Adnan Kazim and Consul General David Magabe, Senior Government Delegation of the South African Consulate in Dubai.
Kazim said: “We are working hard to bring our services back to pre-pandemic levels to increase opportunities for travelers from all over the world to experience South Africa’s unique natural experiences, world-famous cuisine and local culture. Emirates Airlines is in a location that helps South Africa’s tourism sector recover and regain its name recognition, providing convenient connections from more than 130 destinations, South Africa’s 3 We provide more links for travelers who want to explore across two gateways. Our four airline partners. “
“We want to keep Middle Eastern travelers easy access to South Africa. This collaboration will help boost our trading efforts. Regarding destination packaging. We are from the Middle East. We welcome more travelers and look forward to experiencing a variety of quality assurance products and experiences for this market. We offer family-friendly accommodation and activities, a variety of dishes, wildlife and safaris. “We do,” added Sisulu.
Kumaro said: “Because the Middle East is an important market for South Africa, this partnership will be very helpful in making it easier for travelers from this region to enter and leave South Africa. This will increase direct air transportation and more travelers. We are looking forward to welcoming more visitors from the Middle East as the tourism sector recovers. “
Emirates has been serving South Africa for 27 years and has connected approximately 20 million passengers to South Africa, Dubai and beyond through its global network.
The airline currently operates 26 weekly flights to South Africa, including two daily flights to Johannesburg, one day to Cape Town and five weekly flights to Durban.
Customers can also fly to locations in prominent regions around South Africa through the airline’s codeshare and interline arrangements with South African Airways and Airlink, and Flysafair and CemAir.
https://gulfbusiness.com/dubais-emirates-signs-mou-with-south-african-tourism-board-to-boost-visitor-arrivals/ Dubai’s Emirates has signed a memorandum of understanding with the South African Tourism Board to support the arrival of visitors