Middle East

e& signs multi-year partnership for Formula 1 Etihad Airways Abu Dhabi Grand Prix

e&, Formerly known as Etisalat Group, it entered into a multi-year strategic partnership with Abu Dhabi Motorsport Management as founding partner of the Formula 1 Etihad Airways Abu Dhabi Grand Prix.

The company will work closely with Abu Dhabi Motorsport Management and Formula 1 to drive consumer engagement through digital experiences.

Hatem Dowidar, Group CEO of e&, said: Entertainment to the United Arab Emirates. Multi-year strategic partnerships with such premium global brands will not only forge new relationships and enhance the customer experience, but also establish the brand positioning as a global technology and investment conglomerate that empowers society digitally. It offers us multiple opportunities.

“Today, the country is a global destination for sports. Given its world-class facilities and diverse landscape, the United Arab Emirates and the Emirate of Abu Dhabi will become more prevalent on the global sports calendar. is proud to be part of this global A next-generation, technology-driven sport that appeals to a wide and growing audience that resonates with e&’s values ​​and ambition to transform itself into a global technology and investment conglomerate, alongside other well-known global brands. will be exhibited at This event gives us the opportunity to explore the possibilities of enhancing the visitor experience in the most innovative ways at the Formula 1 Etihad Airways Abu Dhabi Grand Prix. ”

Abu Dhabi Motorsport Management CEO Saif Al Noaimi said: Putting the world’s eyes on Abu Dhabi during race week provides an excellent platform for the brand to tell its story of global transformation as it grows and evolves.The 14th Abu Dhabi His Grand Prix is ​​spectacular We promise to be an event. With exceptional demand following last year’s record-breaking race weekend, he looks forward to welcoming thousands of his F1 fans around the world to Yas Island and Abu Dhabi. Give visitors from all over the world an unforgettable memory in front of the largest audience ever. We look forward to having e& join us on that journey. ”

Grand Prix 2022 Highlights

This year’s race weekend takes place at Yas Marina Circuit from November 17-20, and the 2022 F1 season finale continues with four action-packed days of entertainment and racing action.

Multi-platinum, Grammy-winning artist Kendrick Lamar and multi-Grammy-nominated group Swedish House Mafia are among the first international super artists at this year’s Yasalam After-Race concert.rstar act announced as headliner for this year’s eventand two more premium global artists will be announced over the next few weeks.

Formula 2 and Formula 4 United Arab Emirates are back on the on-track schedule. This year’s event will feature special editions of his historic F1 cars on track, offering spectators a unique glimpse into his F1 past and offering additional track experiences throughout the weekend. increase.

Due to demand, limited tickets to the event are still available, including the event’s newest hospitality offering, The Deck @ Turn 9m.

https://gulfbusiness.com/e-signs-multi-year-strategic-collaboration-with-formula-1-etihad-airways-abu-dhabi-grand-prix/ e& signs multi-year partnership for Formula 1 Etihad Airways Abu Dhabi Grand Prix

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