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Elon Musk has mentioned he plans to revamp Twitter’s branding and ditch its iconic fowl emblem, posting on the social media platform that “quickly we will bid adieu to the twitter model and, progressively, all of the birds”.
Musk has already made vital adjustments to Twitter since he purchased the corporate final yr, altering its identify to X Corp in filings as a part of his plans to create an “all the things app” below the model “X”.
In a tweet on Sunday, he mentioned: “If a ok X emblem is posted tonight, we’ll make [it] go reside worldwide tomorrow.” He additionally posted a ballot asking customers to vote on whether or not the platform’s default color ought to develop into black.
Twitter has come below growing strain because the billionaire entrepreneur closed his $44bn acquisition of the corporate in October. Musk has slashed the workforce as he cuts prices, whereas radical coverage adjustments have pissed off customers and advertisers, with promoting revenues falling by half and the corporate teetering on the sting of chapter.
The platform’s newest problem got here this month when rival Meta attracted tens of tens of millions of customers to Threads, its long-awaited Twitter competitor. Twitter has threatened to sue Meta, alleging it stole the corporate’s commerce secrets and techniques when creating its messaging app.
Musk has a historical past of adjusting his thoughts after making public pronouncements. If he follows by means of with a rebranding, it will mark simply the most recent try to show across the firm.
In Could, he appointed Linda Yaccarino, NBCUniversal’s former head of promoting, as Twitter’s chief govt in an effort to woo again dozens of huge advertisers that had abandoned the platform over Musk’s unorthodox management model and looser content material moderation.
Musk has mentioned advertisers are returning to Twitter however he has continued to upset its customers. He sparked a backlash this month after asserting that the social media platform was placing short-term limits on the variety of posts customers are in a position to view.
Twitter’s light-blue fowl emblem is the corporate’s “most recognizable asset”, says its web site, acquainted to folks all over the world. It was named “Larry T Bird” by Twitter co-founder Biz Stone after Larry Fowl, the previous basketball participant.
