Finland’s tourism industry expects the natural travel boom to continue and big cities to recover

Tourism industry Finland is optimistic about the solid summer season, despite the difficulty in forecasting the future. Kristiina HietasaariSenior Director of Visit Finland, Said Saturday’s Helsinki Sanoma.

“I expect summers to be better than previous summers as the borders are open and travel is more free,” she said.

Expectations are partly based on a sustained interest in domestic travel.

“I have another reason to travel,” he explained. Christian borg, Commercial Director of Scandic Hotels. “There are events, summer plays, festivals, etc. Many spent the previous summer in the cabin due to illness conditions and restrictions.”

He hopes that nature travel will continue to appeal to the general public, but there should be an increase in visitor numbers in Helsinki and other major cities as well.

Heli Mäki-FräntiResponsibility and sustainability continue to emerge as a trend defining travel options, said the Managing Director of the Finnish Tourism Association. Domestic travel is by rail or other public transport, while international travel suggests direct flights and destination priorities in Europe.

“As the pandemic eases, the transition and responsibilities to the green are becoming apparent again as the theme of travel options.”

The summer of the last two years has been record for some domestic destinations, but as people flock to hiking trails and the most famous attractions in the region, domestic visitors have the same service as international travelers. I am mainly looking for accommodation and restaurant services without using. As a result, the campsites were doing well, but the amusement parks and accommodations in the metropolitan area struggled.

Nevertheless, according to Mäki-Fränti, many bankruptcies were avoided primarily due to state-sponsored support schemes.

However, many companies that have barely survived the pandemic are now suffering from cash flow issues. “Over Europe, for businesses [financial] A buffer for making an investment. Labor shortages are another issue that can even limit a company’s growth, “she said.

Asian and Russian visitors make up a significant proportion of Finnish foreign visitors. Russian visitors continue to be important, especially in the eastern part of the country, accounting for 35 percent of foreign visitors. Similarly, Asian visitors make up more than 20 percent of Rovaniemi’s foreign visitors.

“Because Russia was the single largest source market, overseas travel recovered much slower than in other Nordic countries, for example,” Hietasaari said. “The combined effect of traveling in Asia and Russia is a loss of over € 1 billion annually. It will take time to recover.”

Visit Finland focuses on Central Europe with the aim of raising interest in France, Germany and the Netherlands.

“The outlook is positive. For example, France and the Netherlands are moving at a fairly fast pace. Flight bookings from the UK from June to July are only 10% more than the corresponding period of the record year 2019. It’s less, “Hietasaari emphasized.

Aleksi Teivainen – HT Finland’s tourism industry expects the natural travel boom to continue and big cities to recover

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