Ford introduced value cuts for its F-150 Lightning truck that may cut back the listed value on some trims by nearly $10,000. The corporate’s most reasonably priced “Professional” trim is lowered from its earlier MSRP of $59,974 to $49,995, and its highest “Platinum” with extended-range battery has dropped from $98,074 to $91,995.
The brand new costs aren’t the bottom the F-150 Lightning has been. At launch, the bottom Professional trim was introduced at $40,000, however just a few have been made at that value. And choosing an extended-range battery added $10,000 to the unique $52,974 value of the XLT version. Now, the identical mannequin’s MSRP begins at $69,995.
By August, Ford reopened its orders with costs that have been about $7,000 increased than they have been initially. The Lightning’s value jumped two extra occasions that 12 months — in October and once more in December — taking the beginning value for the all-electric truck to nearly $56,000. Now, costs are dropping again to round what they have been in August. Ford additionally simply dropped costs on its Mustang Mach-E in Could.
The brand new value cuts come after Tesla introduced the primary Cybertruck constructed at its manufacturing unit in Texas. Tesla’s pickup truck had seen many delays, and Ford CEO Jim Farley had taken jabs at rival CEO Elon Musk for the sluggish manufacturing course of. Farley would later heat as much as Musk and comply with undertake the Tesla NACS charging port.