Goods for the new US holiday cause racial controversy

From T-shirts to watermelon salads, the American reaction of companies to the latest federal holidays has sparked a backlash.

Juneteenth has become a federal holiday, and US retailers have taken this opportunity to launch products that show black freedom. However, activists say that while some of these products are unmarked, others are racist.

President Joe Biden officially recognized June 19th to June 16th last year as a federal holiday. Once a celebration of Texas’s own region, this date has been recognized in 46 states since the 1980s, the day the last black slave in the South learned of freedom after the Civil War (June 19, 1865). To commemorate. Biden’s 2021 announcement came hours after the US Supreme Court. was denied A lawsuit filed by a former African slave against food giant Nestle.

Almost three-quarters of black Americans support vacation, but only 45% of Hispanics and 38% of whites are on board.Gallup vote Found last month. A Investigation Last year, it was found that only 7% of Republican voters supported Juneteenth as a national holiday, compared to 57% of Democrats.

“Diversity” as Dollar Tree sells gray, green and red “June 1865” tank tops and T-shirts, while JCPenney offers wall hangings featuring abstract graphic design and black women’s silhouettes. A fairness, inclusiveness consultant told Reuters that these retailers should.Using holidays Promotion Black-owned vendors instead.

Celebrating Juneteenth is more complicated “Put a fist of black power on something” Brian Packer, PR Agency Director, said.

Some corporate attempts to respect holidays have publicly backfired.Walmart provided trademark “Juneteenth Ice Cream” Earlier this summer, we urged social media users to blame the company for trying to profit from black history.Despite the fact that the Juneteenth trademark was actually owned Black professor In Pennsylvania, Wal-Mart took ice cream out of the store and apologized for the cause “Concerns for some customers”

Wal-Mart marked “Pride Month” by selling as well “Pride ice cream” Brownie and cherry-flavored treats were the subject of some ridicule online, but they didn’t cause the same controversy as Juneteenth’s desserts, and according to some. Twitter user, “Gay flavored ice cream … is pretty good.”

Other Juneteenth-related promotions have been revoked as complete racists.Indianapolis Children’s Museum apology Provided last week “Juneteenth Watermelon Salad” And he promised to review the label more thoroughly in the future.

Local teacher Told to CNN that “People were very offended” When they saw the salad in the museum cafeteria. “So everyone decided,’Let’s celebrate by perpetuating aggressive stereotypes.'” “ 1 Facebook user comment For salad photos. “Did everyone really think this was a good idea?”

read more: Governor of New Jersey signs a law marking Juneteenth prohibiting landlords from claiming a tenant’s criminal record

The museum was not the first organization to be accused of stereotyping blacks on June 16.A group of IKEA employees Goed away Work last year in Atlanta, Georgia, when a Swedish furniture giant offered fried chicken and watermelon as part of it. “Special menu” Designed to “Celebrate the patience of black Americans and admit that no progress has been made yet.”

Later the company said the menu was created “Do your best” Created based on the actual “Recommended by a black colleague.”

Within corporate cash-ins, some black social media users have been seeking more direct support in recent years. “compensation” Apparently the reporter following the story you can’t To distinguish whether the campaign was satirical or genuine. Goods for the new US holiday cause racial controversy

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