Han River attracts global fashion and high-tech companies – Chosun Ilbo : Daily News from Korea

The Han River, which bisects Seoul, has become a magnet for global fashion and tech brands to host promotional events.

The global appeal of South Korea’s capital has grown thanks to shows such as “Squid Game” and the explosive popularity of K-pop groups such as BTS, also known as BTS, and Blackpink. Lifting mask requirements is driving more business. We will be holding an event there.

Italian fashion brand ‘Valentino’ held a promotional event on the 21st inviting about 500 guests in the Jamwon area of ​​Hangang Park. “The headquarters knew that the Han River was the center of Seoul both geographically and culturally, so they decided to hold the event here,” said a spokesperson.

Para, a subsidiary of Naver that specializes in crypto services, also hosted an event promoting NFT technology with 1,000 guests at Han River Park in Pangpo, which was attended by dozens of foreign investors.

French luxury brand Cartier will hold a party next month to celebrate the reopening of its luxury store in Cheongdam-dong, south of Seoul. A spokesperson said, “We hope that the night view of the Han River will be a beautiful backdrop.”

A big plus is that you don’t have to spend a lot of money on fancy interior decorations, as the beautiful outdoor views and surrounding urban landscape are picturesque enough.

Netflix recently held an event in which participants dressed as characters from the drama “Money Heist” run across the Jamsu Bridge. A Netflix spokesperson said, “The Han River is already a familiar place for overseas fans of Korean dramas and movies.

The Han River night market has reopened after the coronavirus pandemic and now attracts between 40,000 and 50,000 people each night. According to Eland Cruises, 7,000 people boarded the boat last weekend, 2.5 times more than he did last year.

Outdoor mask requirements are lifted starting this week, and more public events and festivals are underway as fall is in full swing.

A fireworks display is scheduled in front of the 63 Building in Yeouido on October 8, and the rooms in nearby hotels overlooking the river are already full. An official at the Seoul Dragon City Hotel said, “The 300 high-rise rooms with a view of the Han River were sold out in a week.”

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