Honor outlines the brand’s commitment to innovation at IFA 2022.

Global technology brand Honor made a key announcement during its IFA keynote.

During the event, the brand unveiled a new dual flagship strategy to bring its next foldable all-around flagship smartphone to European and other international markets. It also adopts open standards to facilitate seamless collaboration between smartphones, tablets, PCs and other IoT products, and MagicOS, the upcoming all-scenario smart collaboration OS based on Android, PC and Internet of Things (IoT) operating systems. We also previewed 7.0. .

It also announced three new products: Honor 70, Honor MagicBook 14 and Honor Pad 8. All three products are expected to hit select European markets in the coming weeks.

The brand also announced Gateway to the Future, a global initiative being piloted in Hamburg, Germany. The initiative aims to inspire creative talent around the world and harness the power of technology to connect people to cultures in the age of the Metaverse.

“Since its inception, Honor has always aimed to make a significant contribution to the industry to create a better future for all. We have kept the laser focused,” said George Zhao, CEO of Honor Device Co. To provide an attractive option for European and global consumers who are looking for the best foldable smartphone on the market and the best user experience. “

Embrace a connected future with MagicOS
At this event, Honor announced MagicOS 7.0. This is a new OS designed to provide a seamless experience across cross-platform, cross-device experiences. Based on Android as well as PC and IoT operating systems, devices running different OS can connect to MagicOS devices at the system level. In addition to new user interface changes, MagicOS 7.0 allows users to control Honor laptops, smartphones, and tablets using a single keyboard and mouse. This feature allows users to seamlessly drag files between devices or use their laptop’s keyboard to enter text on smartphones and tablets. MagicOS 7.0 will be officially announced in Q4 2022.

Additionally, Honor has expanded its partnership with Microsoft to bring Phone Link to international users. Previously only available to Honor device users in China, Phone Link allows users to connect their smartphone of choice to a Windows PC to view notifications, make and receive calls on the PC, use mobile apps on Windows, and more. Unlock new cross-device features. The Honor Magic4 Pro is one of the first international smartphone models to support Phone Link, and the Honor 70 will also support Phone Link following an OTA update.

read: How the Honor Magic4 Pro is changing the user experience

Introduction to Spatial Audio
Honor’s spatial audio solutions are designed to enable headphones to produce wide cinematic 3D sound effects that create the immersive feeling needed for next-generation augmented and virtual reality experiences. This solution is the first to support sound externalization distance adjustment, allowing users to dynamically adjust the virtual sound source distance from 0.15 to 10 meters to suit a more personalized listening experience. can do.

honor pad 8
Honor Pad 8 is an affordable all-around smart device that meets the productivity and entertainment needs of students and young professionals. New tablet combines 12-inch 2K Honor FullView display with 87% screen-to-body ratio, 2000×1200 pixel resolution and support for 1 billion colors and eight built-in speakers for an immersive multimedia experience To do. go. Running Honor Magic UI 6.1 and Google Play Services, the device packs a massive 7250 mAh battery for all-day connectivity. Customers of the Honor Pad 8 will also get a magnetic keyboard for free when pre-orders arrive in the UAE from September 20th to September 23rd.

Honor 70
Designed for vlogging enthusiasts, the Honor 70 is the latest addition to the high-end N series smartphone lineup. The stylish device debuts with a solo cut mode that allows users to easily create vlogs that spotlight a specific person in a group with built-in person re-identification technology. Dual video streaming allows your smartphone to record two videos of him at the same time.

read: Hands-On Review: Honor 70 Smartphone

The device features dual main cameras consisting of a 54MP IMX800 super sensing main camera with a large 1/1.49 inch IMX800 sensor and a 50MP ultra wide angle and macro camera. The new smartphone is powered by Qualcomm Snapdragon 778G Plus 5G and supports GPU Turbo X and OS Turbo X.

step into the door to the future
Gateway to the Future is a new honorable talent initiative designed to enrich our cultural heritage through the power of technology. Honor collaborated with her Arloopa to creatively reimagine the iconic Wasserschloss building in Hamburg’s Speicherstadt, a UNESCO World Heritage Site, with Yunuene and Timo Helgert’s He I challenged two artists of. The AR experience is now live on location in Speicherstadt, and users can also watch it at home via her Arloopa app.