Middle East

How has Bosch Car Service evolved over the last 100 years?

What are the technology trends that disrupt automotive aftermarket services in the Middle East?
From the rise of advanced technology to sustainability concerns and changing consumer tastes, industries everywhere are in turmoil. For the automotive industry, the increasing adoption of digitalization and automation has incredibly transformative implications. Cars are no longer purely mechanical products, but are evolving into road-based computers.

What does that mean for aftermarket services across the Middle East? First and foremost, traditional mechanic car workshops will become more and more digital. Everything that was once paper-based, such as instruction manuals, is a thing of the past. In addition, diagnostics and troubleshooting are no longer dependent on the understanding of the car mechanic, using digital tools and sensors used to identify problems at hand. At Bosch, state-of-the-art diagnostic equipment for troubleshooting has been available for many years at Bosch Car Services workshops, providing access to digital expertise.

Ultimately, car maintenance will be fully automated, eliminating the need to go to a work shop. Thanks to the Internet of Things, connectivity, and artificial intelligence, car owners are informed that they need to perform diagnostics remotely to refuel, service, and repair their cars. Eventually, you will be able to remotely manage the entire service process. It’s not yet clear what the workshop will look like in the future, but at Bosch you can imagine some scenarios. In collaboration with Karlsruhe Institute of Technology, we have developed various future strategies. For example, repairs can be booked in the app and you can drive your vehicle to a workshop. Alternatively, you can request repair service at a location of your choice. Experts meet at home, at work, or elsewhere. Alternatively, a third option is to provide some kind of construction set, allowing car owners to perform their own tasks under the direction of Bosch’s car service professionals.

When it comes to shared mobility, the market is expected to grow at a compound annual growth rate (CAGR) of 15.42 percent from 2019 to 2026 globally. This is one space that everyone is paying attention to. However, with the pandemic, innovative shared mobility methods such as electric bicycles have been introduced. This will shorten the social distance and actively contribute to the realization of a carbon-neutral environment.

How has Bosch Car Service evolved over the last 100 years?
This year, as a Bosch car service, we will celebrate the 100th anniversary of our founding. Today, our network spans over 15,000 partner workshops in more than 150 countries. There have been many changes in the industry since Bosch was founded in 1921, but one of the things that goes through our DNA is innovation. We are at the forefront of diagnostics, service and repair, and have made numerous inventions from anti-lock braking systems (ABS) and electronic stability control (ESP). Today, our R & D pipeline remains strong, with 72,000 employees working on the latest innovations across the industry. In 2019 alone, we have registered over 4,200 patents.

A certification system with a Bosch Service Excellence Program, including regular audits and workshop tests, ensures the high quality of service of Bosch Car Service Workshop partners. It can be seen that our customers trust our brand. We have consistently received the highest ratings around the world for our research on customer satisfaction and brand credibility.

What is the growth strategy for Bosch car services in the region? Do you have any plans for future expansion?
Bosch Car Services aims to be the most extensive workshop network in the Middle East. By the end of 2021, we will hold more than 140 Bosch Car Service Workshops with a goal of +25 by the end of 2022. As part of our growth strategy, we offer high quality service at a reasonable price and provide our customers with a one year warranty. Parts in addition to ensuring that workshop employees receive the latest technical training. In addition, regular quality audits complement this and provide our customers with the best possible service.

What are the main reasons Bosch Car Services is boosting industrial expansion in the Middle East?
Throughout the region, dynamic emerging economies, population growth and the middle class continue to drive demand across the sector. At Bosch, we meet this demand and combine it with Bosch-led innovation to address the sector as a whole, helping the industry meet its climate goals amid significant turmoil in the transportation sector.

https://gulfbusiness.com/how-bosch-car-service-has-evolved-over-the-last-100-years/ How has Bosch Car Service evolved over the last 100 years?

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