Global digital advertising spending is estimated at $ 378 billion in 2020, with totals expected to reach $ 646 billion by 2024. Traditionally, advertisers have relied on consumer choice to develop their own ways to strengthen their brand. For advertisers, it’s important to stay ahead of the curve and evolve, as the dynamics of advertising change as you move to the use of your data. Advertisers can use their data to efficiently collate information and maximize the effectiveness of their campaigns.
The Importance of Using Your Own Data
According to a recent consumer engagement report, 88% of marketers believe that getting first-party data in 2021 is a priority. To provide a compelling experience for customers through first-party data collection, companies activate data through collection, classification, and compelling value proposition.
Digital marketing and its strengths
Reaching a specific audience in a cost-effective and measurable way is a major advantage of digital advertising. One of the best options for in-app advertising is the ability to provide real-time bidding and instant market analysis. HUAWEI Ads allows developers to integrate ads for a larger audience. Through a self-service demand-side platform, partners and agencies can run marketing campaigns using unique and innovative tools developed by Huawei. HUAWEI Ads also has an important element called the Open Advertiser Identifier (OAID). OAID will show you personalized ads while adhering to your privacy settings.
Impact of programmatic advertising
The most important advantage of programmatic advertising is that it can easily simplify the entire media procurement process. Human negotiations and manual insertion orders are automated, eliminating before and after the normally time-consuming process. Programmatic advertising is gaining in popularity because it can identify suitable spaces for consumer engagement. Advertisers can successfully reach their target audience with real-time insights into how their audience interacts with their ads.
At Huawei, the four main pillars of advertisers are:
● Accurate targeting – Assist advertisers by creating meaningful personas from multiple data sources.
● Look-alike modeling – Use AI and machine learning to target similar audiences in real time in a transparent way while maintaining quality.
● Private Audience – Focus on the advertiser’s first-party data user list. Retarget attractive users based on app data and in-app actions to improve performance.
● Insight Analysis – Provides important insights into campaign data from multiple touchpoints to improve targeting and ROI.
The large consumer base with over 700 million monthly active users, already an attractive service from Huawei, will grow over time. The offering of HUAWEI Ads will be added to the portfolio of smart TVs, tablets, and IoT devices as part of Huawei’s 1 + 8 + N strategy.
Click for more information on HUAWEI advertising here
https://gulfbusiness.com/how-huawei-is-disrupting-the-advertising-field-with-its-native-solutions/ How Huawei is disrupting the advertising space with native solutions