Europe

Hungarian fashion brand on the verge of international success

A Hungarian fashion brand that is once again attracting attention in the fashion world. AERON was founded by Hungarian fashion designer Eszter Áron in 2012 and is currently the brand’s first store in Hungary. repost Hungarian tabloid reports. The designer couldn’t avoid getting acquainted with the world of fashion as well as her family background: her grandfather was a skilled tailor and her mother a textile merchant.

Aaron Known for its clean lines and high-quality fabrics, it is now not only successful in international department stores, but is also in increasing demand in Japan. It is also sold at famous department stores.

This July, the brand reimagined itself with the launch of its revolutionary ZERO capsule collection, made with WHOLEGARMENT technology, including basic knits in sizes XXS to XXL. In August, AERON presented his Spring/Summer 2023 collection at Copenhagen Fashion Week. It received international acclaim, with the US press describing it as “The Row” of Europe. The Row is a luxury fashion brand founded by famed Mary-Kate and Ashley Olsen.

Speaking of the Budapest store,

Aaron says it’s a lifelong dream come true as he spends most of his time in the Hungarian capital where ideas and collections are born.

In addition to products from fashion brands, the store also debuts products from Spanish beauty brand ROWSE in Hungary, marking the beginning of a long-term cooperation.

One of fashion brand AERON’s strengths is its exceptional quality knitwear, crafted with comfort and sophisticated elegance in mind. The opening ceremony of the Budapest store was attended by several Hungarian celebrities, all of whom wore the brand’s clothing and raved about it.

Featured Photos via Facebook/AERON



https://hungarytoday.hu/hungarian-fashion-brand-on-the-verge-of-international-success/ Hungarian fashion brand on the verge of international success

Show More
Back to top button