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Italian fashion pioneer Nino Cerruti dies at age 91

Nino Serutti, a pioneering Italian fashion designer who incorporated “casual chic” into men’s fashion and wore a Hollywood star in his heyday, died at the age of 91. He died at the Vercelli Hospital in the northwestern part of Piedmont. The Italian daily Corriere della Sera reported on hip surgery on its website. “A giant among Italian entrepreneurs has left us,” said Gilberto Pichetto, Deputy Minister of Economic Development.

Creating the first disassembled jacket in the 1970s, Cerruti was one of the leading men’s ready-to-wear fashions of the 20th century, with a stylish and relaxed look. “I want men to be more free in their elegance and more graceful in their freedom,” he once said. Tall and slim, Celty always insisted on trying his work first. Many were stored in a wool factory established by his grandfather in the northern town of Biella in 1881. “He once said.

“Italy’s most chic man”

Born in Biella in 1930, Cerruti dreamed of becoming a journalist. However, after his father died at the age of 20, he was forced to give up his philosophical studies in order to take over the textile factory of his family. In the 1960s he met Giorgio Armani and hired him as the creator of men’s fashion. Before Armani launched his own fashion house in 1975, the duo had a huge impact on the fashion world. On Saturday, Carlo Capasa, head of the Italian Fashion National Chamber of Commerce, mourned the death of “the most chic man in Italy”. He called the designer “a great innovator, a visionary creative, and a pioneer of many of today’s realities,” often seen at his signature yellow jumper fashion shows.

“He has left a great legacy. He has the courage to invest in and believe in young people. He was the one who believed in the very young Giorgio Armani.” Armani himself gave Corriere della Serra his great sorrow in the news. Told. “Nino had a keen eye, true curiosity, and the ability to dare,” he said. Celty opened his first shop in Paris in 1967, launching his luxury brand on the road to global fame. “Clothes only exist from the moment someone wears them. I hope these clothes will stay alive and absorb life,” he said.

“Clothing philosopher”

When a French student rebelled in May 1968, he revolutionized fashion by asking male and female models to wear the same clothes and walk the catwalk. “Pants gave women freedom,” he said. He created the first women’s clothing in the 1970s. This is the business unit that will account for one-fifth of revenue in 20 years. After that, I moved on to perfumes, watches, shoes and jewelry. Nicknamed the “philosopher of clothing,” the man wore American actors Richard Gere and Robert Redford, as well as French star Jean-Paul Belmondo.

He also made cameo appearances in the Hollywood films Cannes Man (1996) and Holy Man (1998). In the 1990s, his fashion house was asked to become the official designer of the Ferrari F1 team. Having struggled to catch up with the highly competitive world of luxury fashion as an independent business, he sold his label “Cerruti 1881” to Italian investors in 2001. It was subsequently acquired by a US investment fund and the Chinese group Trinity. After the sale, he returned to Biella’s parents’ home. — AFP

https://www.kuwaittimes.com/italian-fashion-pioneer-nino-cerruti-dies-at-91/ Italian fashion pioneer Nino Cerruti dies at age 91

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