Middle East

John Pagano, CEO of Red Sea Development Company and Amara

Around the world, we are witnessing tourism regaining its pace of recovery. While new optimism drives economic resilience and agility, travel aspirations remain undiminished. Looking back on the turbulent times of the last two years, I don’t think there is a better time to invigorate actions to effectively balance the needs of people, the planet and prosperity. For us to recover better, the industry’s recovery must remain rooted in sustainability.

In 2021, world leaders focused on their commitment to sustainability. It is an honor to speak at global forums such as SKIFT, World Travel Market, Saudi Green Initiative and Future Investment Initiative to see first-hand that industry collaboration is forming a new frontier in tourism development. In a milestone year for Saudi Arabia, climate change measures were prioritized and the Kingdom’s commitment to net zero carbon emissions by 2060 set a unique precedent. For us at the Red Sea Development Company (TRSDC), it represents a new confidence in our approach to providing large-scale sustainability.

Our approach not only defines success based on economic value, but also applies regenerative lenses to proactively protect the ecosystems, communities and biodiversity that surround us. Strengthen. By 2040, we will strengthen key habitats for coral, mangroves and seagrass to prosper biodiversity and provide safe havens for rare species such as greens, hawksbill turtles and Sooty falcon. We are committed to achieving a net conservation effect of 30%. ..

This also means working on carbon neutrality when it’s fully functional, and we’re on the right track to success in providing utility infrastructure. This approach will allow off-the-grid to operate solely on solar energy, saving more than 1 million tonnes of CO2 emissions between the Red Sea project and AMAALA. What I am most excited about is the blueprint that these efforts will help establish the tourism and hospitality industry, both here in Saudi Arabia and farther away, since 2022. A path of progress that is rejuvenated by responsibility, resilience, dynamism, and agility.

Industry trends show that environmentally friendly and responsible leadership continues to drive consumer taste, with 83% of respondents surveyed by the World Travel and Tourism Council and Trip.com Group sustaining. We identify possibilities as our top travel priority. Our sophisticated regeneration strategy ensures that visitors witness one of the last undiscovered places on the planet.

Our ambitious goal is already globally acclaimed by well-known organizations, and we plan to pilot innovative technologies by the time guests arrive. For example, Source provides bottled water made from sunlight and air. Turn sunlight into seafood with the Blue Planet ecosystem. We are partnering with RedSea Farms for a sustainable food supply chain that uses sunlight and salt water. We realize that we don’t have all the answers yet, but working with such partners can help us find solutions to some of the world’s most important challenges. ..

With a keen awareness of the impact on the communities visited by travelers, social impact is another important factor in generating dividends. According to American Express, 59% of the world’s tourists want to take part in a philanthropic vacation, or “philanthropy,” to experience local culture and boost the surrounding economy. In line with this interest, we have great ideas about how we can promote the well-being, prosperity, and long-term value of people, partners, and communities. Agricultural progress through partnerships with social investment company Ethmar and the private foundation Ghoroos, as well as actively forming opportunities for diverse professional development of employees through dedicated training programs that span vocational and digital education. We are developing socio-economic opportunities throughout the community. ..

We are also witnessing an unprecedented increase in technology in the travel life cycle. With a uniquely personalized experience and 52 smart services, you can improve your guest experience in new ways while anticipating the diverse needs of consumers. At the same time, our smart and sustainable mobility strategy strengthens community connectivity with electric vehicles that utilize clean technology.

Understanding these new trends is essential to adapting and pivoting for a more environmentally friendly and equitable future. In particular, we are preparing to welcome our first guests by the end of this year when the first hotel opens. Nine hotel management agreements have already been signed to bring world-leading luxury hospitality to the destination, and full development of Phase 1 is expected to be completed by the end of 2023.



https://gulfbusiness.com/power-letters-2022-john-pagano-ceo-the-red-sea-development-company-and-amaala/ John Pagano, CEO of Red Sea Development Company and Amara

Back to top button