Middle East

Lizwan Sajan, Chairman and Founder of Donau Group

For most companies, 2021 was a year of coordination and integration. But for the Donau Group, it was a year of growth and expansion. When the Covid-19 pandemic was forcibly closed in March 2020, we took some important steps. One of them was to capture the business activities realistically without rushing. Covid-19 is a short-term challenge and should not impact the long-term sustainability of our business.

The blockade has given us more time, and we have taken this opportunity to listen to team members, get to know them better, and develop new strategies for sustainable growth. Therefore, when the blockade was lifted, a new strategy that combined offline and online sales was ready. We quickly recovered and made a growth plan from August to September 2020. As a result, by the beginning of 2021, our business had begun to grow. Therefore, unlike other businesses, it returned to growth mode from the beginning of 2021.

In June 2021, we launched a new hospitality solutions division for tourism, hospitality and hotels, procuring the best products and services from around the world. Also, as the demand for new homes increased, we launched the Dhs475m Skyz project, a new residential real estate in Dubai.

Our housing improvement division, Danube Homes, is beginning to grow internationally through franchise agreements. This year, we plan to open showrooms in Uzbekistan and Nepal, and expand Donau Home to more than 50 countries around the world. In fact, we aim to bring our brand to every country where Emirates flies. Pandemics have changed the behavior of our customers. We know that changing tastes may prevent customers from coming to the showroom as they used to. Therefore, you need to bring the showroom to your home.

We had already developed a soft infrastructure for e-commerce sales before the pandemic, so we took this opportunity during the pandemic to focus on the e-commerce platform. Our digital channels are growing significantly. Sales are gradually shifting from offline to online, so the facility needs to be converted to a fulfillment center.

Looking at the United Arab Emirates, some sectors perform better than others, such as the real estate sector, where transactions are increasing and the lost value of assets is recovering. This growth has been driven by UAE immigration reforms, fee and fee reductions, and decisions to eliminate the need to force local corporate emirati sponsors. We have seen many wealthy people from different countries migrate to the UAE. Some sectors will take some time to fully recover – probably in 2022 or 2023. However, the mood was bright and investor confidence was back. Foreign investors have set up companies and relocated their families to the UAE because of their safety, security, quality of life, world-class infrastructure and connectivity, and the ease of doing business that the UAE offers. increase. This is creating employment. The retail sector is recovering, and tourism and hospitality are recovering.

By the first quarter of 2022, we expect most industries to recover significantly. However, full recovery depends on how the situation in Covid-19 changes in other countries and the prevalence of new deadly variants. This can put things at risk. For example, a new variant of Omicron needs to reassess its situation and outlook when it gets out of hand. So while we continue to pay attention to our future expectations, we are still positive. For the Donau River, 2021 will be a year of return to growth and 2022 will be a year of continuous growth and expansion into new industries and new territories. We now believe that we have a solid track record and a strong team to become a global business.

By entering new markets and doing business in those countries, we grow vertically and expand our business horizontally. But certainly, the company is back in a solid growth mode.



https://gulfbusiness.com/power-letters-2022-rizwan-sajan-chairman-and-founder-danube-group/ Lizwan Sajan, Chairman and Founder of Donau Group

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