Mattel publicizes restricted version ‘Bizarre Barbie’ on the market

By Eva Rothenberg | CNN

Some may say Bizarre Barbies are made, not bought. Mattel, nonetheless, begs to vary.

The toy firm behind the enduring Barbie model has introduced a signature doll modeled after Kate McKinnon’s character from Greta Gerwig’s blockbuster “Barbie.” Within the film, McKinnon’s character helps ship Margot Robbie’s Barbie on her journey.

“Barbie” is produced by Warner Bros. Photos, which is owned by CNN’s mum or dad firm Warner Bros. Discovery.

The limited-edition toy encompasses a scorching pink outfit virtually similar to the one McKinnon wears within the film, full with markings on her face and oddly lower and coloured hair “to emulate a doll that’s been performed with just a bit an excessive amount of,” Mattel mentioned within the product description.

The doll is considered one of seven merchandise in an expanded assortment stemming from the billion-dollar hit film, together with numerous Barbie and Ken dolls modeling outfits they wore on-screen and a Scorching Wheels corvette set.

“With the most recent editions to the gathering, we’re providing much more methods for followers to immerse themselves in Barbie Land and rejoice the characters and tales they see on display screen,” Lisa McKnight, Mattel’s government vp and chief model officer, mentioned in an announcement. “Barbie continues to be the cultural occasion of the summer time, and as we chart Mattel’s path ahead, she is going to proceed to function an icon of empowerment and inspiration for generations to come back.”

Bizarre Barbie is accessible to pre-order on Mattel’s web site for $50 till August 18 and is predicted to be shipped by the tip of Might 2024.

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