DiplomaticQuarter: Embassy of Indonesia hosts a festival to promote rice products in Saudi Arabia
Riyadh: The Indonesian Embassy in Riyadh hosted a rice festival to promote rice products in Saudi Arabia.
Saudi Arabian businessmen, importers, supermarket representatives, hypermarkets and restaurant owners participated in the Embassy-sponsored “Indonesian Rice Festival”.
“This is to show the locals that in addition to the basmati rice they use every day, they also have the option of using Indonesian rice in their daily cooking,” said Arief Hidayat, Saudi Arabia’s deputy Indonesian ambassador. Said.
The event featured a variety of Indonesian rice products, from long aromatic types to organic premium red and white rice.
We also enjoyed typical local dishes such as majboos and biryani made from Indonesian rice.
They also attended a virtual business meeting with Indonesian rice exporters, namely food stations and blog Indonesia, with Saudi businessmen who were interested in exploring new business opportunities.
Local importers expressed interest by asking about the prices offered, the minimum order quantity, and the potential for their own brand using Indonesian rice.
According to figures provided by the embassy, the kingdom imported 1.5 million tonnes of rice in 2020.
The countries that supply the largest amount of rice to Saudi Arabia are India (1.2 million tons), Pakistan (127,000), the United States (113,000), Vietnam (32,000) and Thailand (31,000).
Saudi Arabia’s Asian rice-eating population is primarily expatriates from Indonesia, India, Pakistan, the Philippines, Malaysia, Bangladesh and Sri Lanka.
“Assuming that each person consumes 150 grams a day, the potential consumption of rice in Asia is 76,000 tonnes per year. Given that Indonesia’s rice production was a surplus of 4.64 million tonnes in 2020. Saudi Arabia is one of the potential markets for rice in Indonesia, “the embassy said in a statement.
“Indonesian rice is preparing to enter the Saudi market,” he added.
Indonesia and Saudi Arabia share a strong trade relationship. The Kingdom is ranked 23rd among Indonesia’s export destinations, with a total trade value of $ 4.61 billion from January to November 2019, making it one of the top 10 import markets.
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