Netflix Inc. aims to tweak its programming deal with Hollywood studios to allow streaming pioneers to launch a version that supports ads, the Wall Street Journal reported Tuesday. rice field.
The report said it has begun negotiations with Warner Bros., Universal and Sony Pictures Television, citing people familiar with the matter.
Older TV show contracts such as Sony’s “Breaking Bad” and Paramount Global’s “NCIS” also need to be renegotiated, the report said.
Netflix told Reuters that deciding how to launch an option to support ads at a lower price is still in its infancy, adding that it’s all just speculation at this point.
Warner Bros., Universal and Sony did not immediately respond to Reuters’ request for comment.
In early June, co-CEO Ted Sarandos said Netflix is in talks with several companies about an advertising partnership.
Netflix said it is considering launching a low-priced ad-advertised group in April after losing subscribers for the first time in 10 years and forecasting a 2 million decline next quarter.
Netflix’s most formidable challenger, Walt DisneyCo’s Disney +, says it will introduce an ad support layer as the streaming pandemic boom declines, competition intensifies, and rising inflation puts pressure on consumer spending on entertainment. ..
http://www.eyeofriyadh.com/news/details/netflix-in-talks-with-hollywood-studios-for-new-tier-with-ads Netflix is negotiating with Hollywood Studios for a new layer with ads