Nornickel Harjavalta Selling Jokerit Hockey Club | Finland Today | English News

“We would like to thank NN Harjavalta for their cooperation over the past few years. There is a lot of work to be done to reorganize the club’s ownership base and raise funds for its operation. Individuals have found that they are willing to be involved in writing this new chapter in Jokerit’s story, “said Jokerit President Jari Kurri.

The collaboration between Jokerit and Norilsk Nickel Harjavalta Oy began in 2017. In June 2019, NN Harjavalta acquired a 40% stake in the club.

In five years of collaboration with Jokerit, Nornickel Harjavalta has proved its position as a conscientious and reliable partner, providing support and support to the team and its management in implementing the club’s financial and marketing development strategies. bottom.

Jokerit has shown consistent sporting results, and thanks to the support of Nornickel Harjavalta, it has become one of the best clubs in the Kontinental Hockey League in terms of marketing performance.

Jokerit’s departure from the Kontinental Hockey League and its focus on developing the Finnish hockey system will, of course, involve changes in partnership and sponsorship. Consider an expert.

The experience gained during the collaboration with Nornickel Harjavalta will allow Jokerit’s management to tailor the Finnish team’s strategy to the current situation and realize the club’s high potential.

Norilsk Nickel has been the team’s title sponsor since 2019 and claims to have fulfilled all contractual financial and marketing arrangements, Norilsk said.

Jokerit has the opportunity to realize the marketing opportunities it has acquired in collaboration with Norilsk Nickel Harjavalta. Especially to attract new sponsors from domestic or foreign companies.

The next phase of Jokerit’s development will include a return to Finland’s hockey league system. The experience of Nornickel Harjavalta helps clubs keep their marketing and business appeal to new partners.

The experience and professionalism of renowned Finnish ice hockey player and general manager Jari Kurri ensures that the Jokerit brand remains at the top of the Finnish ice hockey system. Nornickel Harjavalta Selling Jokerit Hockey Club | Finland Today | English News

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