Europe

Pandemics and wars in Ukraine create a wave of solidarity (focusing on CSR)

Corporate Social Responsibility, including companies that support Ukrainian refugees, interviews with volunteer experts, and companies that have been finalized in the Via Bona Awards.

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In April 2022, a Slovak audience announced a business focus on corporate social responsibility. Here’s an overview of the story from the focus issue:


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War in Ukraine urges businesses to step up volunteering

Katarína Palečková arrived at the border with Ukraine, led by Debora, a refuge for mothers with children in Banská Bystrica, where the mother works.

“I was part of a team working at customs, the first contact point for refugees,” explained Danon’s external communications specialist Palečková about the Slovak audience.

To be able to help at the Ukrainian border, Palečková was given three days of paid leave by his employer. Several other companies operating in Slovakia have taken a similar approach. They support volunteers who support non-governmental organizations and participate in refugee assistance projects.

Website design and corporate volunteers.Slovak company helps Ukrainians read more

Slovaks volunteer from the bottom of their hearts

Slovakia recently experienced two unprecedented waves of solidarity and altruistic help. The first was caused by the outbreak of the Covid-19 pandemic, and the second was caused by the influx of Ukrainians fleeing the war in their home countries. Whether the number of such volunteers in Slovakia will continue depends on the motivation of the first volunteer and the experience of volunteering, said Zuzana Vinklerová, executive director of CARDO at the National Volunteer Center.


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During the pandemic, parents were at greatest risk

The new approach to home offices initiated by Covid is welcomed as offering undeniable benefits. However, two years after the outbreak of the pandemic, business and labor market experts also recognize and discuss its shortcomings. One drawback is the pressure on the mental health of those who spend a long time alone at home and those who have children who struggle to maintain a balance between work and life.

Mental health and domestic violence were another phenomenon in which professionals deteriorated during the pandemic and dominated the application for the Bona Street Award in the Outstanding Employers category this year. In applying for the prestigious National Award for Responsible and Fair Business from the Pontis Foundation, companies also worked to hire people in communities that were pushed to the limit.


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Waste has become valuable for Second Life

Given the depletion of raw material deposits, dumping a device that has reached the end of its life in the trash is no longer the best option. Instead, they are refurbished for further service or are a source of valuable material for further production. This year’s application for the Via Bona Award in the Green Company category, distributed by the Pontis Foundation, contained some ideas on how to do this in the most effective way.


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Companies use BBC products to build a digitally savvy Slovak army

Slovak Telekom launched the Enter program in 2020 to encourage YouTuber GoGo to market their digital skills ideas. The Enter project is one of the most comprehensive and largest initiatives in the field of digital education carried out by Slovak companies and is highly needed.

Designed by the BBC in 2016 to enhance computer education in the UK, the micro: bit is a small computer that introduces kids to coding in an easy and fun way. Not only did they introduce children to the digital skills needed in the market, but they also motivated teachers to upgrade their IT skills.


Companies use BBC products to build a digitally savvy Slovak army read more

What a brand needs to be loved and loved

Have you ever thrown away a Lego set? In most cases this is not the case. In fact, Danish-born, world-famous blocks tend to be inherited by siblings and cousins ​​rather than being eventually landfilled.

“The blocks fit together so you can play with your grandfather’s set or combine them with new blocks,” said Adriana Jahňáková, general manager of the Republic of Lego Czech Republic and Slovakia.

This is one of the reasons why marketers now call LEGO a love brand. Not only is it preferred over other brands, but it is also loved by consumers.


What a brand needs to be loved and loved read more

https://spectator.sme.sk/c/22905696/pandemic-and-war-in-ukraine-triggers-waves-of-solidarity-csr-in-focus.html Pandemics and wars in Ukraine create a wave of solidarity (focusing on CSR)

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