Portugal occupies New York’s Times Square

For an hour last Friday, Portugal was advertised on a digital billboard in New York’s Times Square. This is part of his promotional campaign to capitalize on the American tourism boom that Portugal has recently enjoyed.

The tourism campaign featured 24 Portuguese landscapes and promoted each region of Portugal at the same time, said Luís Araújo, president of Turismo de Portugal, the country’s tourist office. espresso newspaper.

Turismo de Portugal spotlighted different regions, from the medieval village of Óbidos and the surfing paradise of Ericeira, to the village of Cerdeira, famous for its schist houses.

Also on display were the Estrela Mountains, Porto, Portugal’s second city, the Douro River, Lisbon, the capital, and Sintra, with its magnificent palaces.

Portugal’s main tourist region, the Algarve, was not forgotten with the focus on the coastal promenades of Praia dos 3 Irmanos in Portimao and Sete Valles Suspences in Lagoa. Meanwhile, the Alentejo was promoted in the wine tourism sector and in the town of Alqueba. , Monsaraz, Comporta.

The “takeover” of Times Square’s digital billboards began with a message from perhaps Portugal’s greatest ambassador to the world. Football superstar Cristiano Ronaldo will display his own wax figure, which was unveiled in The Times His Square, at Madame His Tussauds Wax Museum. in London.

The campaign, called “Close to US” (a wordplay that exploits the dual meanings of “closer to us” and “closer to the United States”), is expected to reach 500 million people worldwide.

We hope this campaign will help Portugal continue to grow in the American market.

As Resident Never before have so many American tourists traveled to Portugal, as reported earlier this month.

More than 204,000 American tourists visited Portugal in September, according to the latest data released by the National Institute of Statistics (INE).

In fact, the United States had the third highest number of tourists visiting Portugal from a single country in September, behind the United Kingdom (262,000) and Spain (213,000).

More than 1.1 million American tourists visited Portugal between January and September, according to further data. This is an increase of about 200,000 compared to the same period in 2019.

The goal of the latest campaign is to promote Portugal as an “exciting destination that knows how to welcome”. It also highlights Portugal’s “privileged geographical position and connectivity” with North America.

‘Closer to the United States’ advertised on 3,000 outdoor billboards at airports with flights to Portugal, including JFK, LaGuardia and Newark, at a time when air traffic surges in the United States for the Thanksgiving holiday will be

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