JEDDAH: Designer luxury is on the rise as young, cost-conscious consumers seek bargains on ‘old-fashioned’ fashion, jewelry and accessories, inspired by celebrities flaunting vintage designs on the red carpet. It’s becoming more and more mainstream. .
Amused — launched in Jeddah in July 2020 by Saudi-British couple Sarah Taymor Banaja and Mansoor Banaja — is an online business that connects buyers and sellers of authentic second-hand designer items across the Kingdom.
“When I asked people what they did with their luxury items that they no longer used after moving to Saudi Arabia, I was really surprised by the answers I got,” Sarah told Arab News. Either donate it, ship it to a reseller overseas, or wait until you travel to sell it.”
The luxury goods market in the Gulf Cooperation Council countries was valued at $7.4 billion in 2020, according to management consulting firm Bain & Company.
“Our closets are among the most valuable in the world. People in the GCC countries spend more on luxury per capita than anywhere else,” says Sara. “We want to create a more sustainable and rewarding way to consume luxury.”
According to Sarah, younger generations are particularly interested in the timeless beauty of well-loved luxury items.
“The great thing about age-old luxury is that our grandmothers shared their beautiful and rare vintage collections with us. They no longer use them, but Gen Z is buying them. This creates a truly circular fashion economy,” she said.
Old designs that are not easily replicated and no longer manufactured are one of her favorite second-hand luxury items.
“When it comes to luxury, the older the better,” she said. You can really see how it will be.
She highlighted Chanel as a prime example of this.
“Some of their pre-2008 items contained 24 karat gold. These pieces are no longer made with that level of craftsmanship and quality.”
Saudi consumers are becoming more and more part of fashion’s circular economy, Sara said.
“At our recent community fashion event, Absolutely Fashion, a monthly event we host, customers said shopping at Amuse was like shopping with a friend,” she added.
“Trust and customer experience are our top priorities, which means 40% of our sales come from repeat customers every month.”
Saudi Arabian Khatoon Abdullatif founded the Nostalgia Club this year. Based in Jeddah, his online store sells a curated collection of popular and exclusive vintage designer his items and ships to customers worldwide. Its specialties are heirlooms, heirlooms, priceless gifts, and once-in-a-lifetime discoveries.
It also invites people to sell their vintage items, but most importantly, Abdullatif said the Nostalgia Club is a community or club for enthusiasts of vintage items, collectibles and art. .
She said her passion for vintage luxury goods was inspired by the love her mother, Hasna, had for high-end fashion. I loved the brands, especially Versace.
“The seed my mother planted grew into my own love of high fashion. I enrolled in Luxury Goods Management, a new major offered by , says Abdullatif.
“I felt like my mother was with me as I learned about authenticity, counterfeiting, and the origin story of all luxury brands.”
Her passion has grown over time, especially during the COVID-19 lockdowns of 2020 and 2021. She found plenty of time to research the much-loved luxury market. With her knowledge gained from there, she decided to ‘open The Nostalgia Club and give these unique creations her second life’.
Abdullatif says the continued popularity of vintage items and designs is evident on fashion runways, demonstrating that they continue to serve as a strong source of inspiration.
“In my opinion, vintage and classic items are the main pillars from which styles are derived and tailored,” she explained.
“This means that the essence of creativity in the world of fashion is inspired by times past, and we believe these iconic items need to be protected.”
According to Abdullatif, every vintage item has its own story.
“Perhaps my grandmother received the vintage necklace as a nervous young bride before her husband went off to war.
“Every vintage treasure has a story. We want to honor the lives of those who loved them before and give our customers the opportunity to be part of a timeless story. increase.”
It is this sense of history and human experience that is key to Abdullatif’s mission at the Nostalgia Club.
“Each item has stood the test of time. In a world where so many things are made to be disposable, our mission is to bring the quality and history of these one-of-a-kind authentic luxury items to life.” is to respect.”
In an increasingly environmentally conscious world, her business serves another important purpose.
“Sustainability is central to our mission,” said Abdullatif. “To transform our world and the fashion industry, we intentionally invest in products that are carefully crafted to last for years, rather than being made for the landfill. I believe it is necessary to
“There is so much more love in these timeless treasures and we want to share them with the world.”
The vintage luxury item that Abdullatif himself cherishes most is a bag that belonged to his mother.
“She had a Walter Steiger clutch when we went to the wedding,” she said. “I still remember her father giving it to me after she died.
“I put it on the shelf and sat there looking at me. I didn’t want to use it. I think that’s why the club had to be born: I wanted to honor her memory.”
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