Private mall managers should promote local brands: minister

JAKARTA (ANTARA) – Private mall managers must take initiatives to promote local brands to support spending on domestic goods, Co-operatives and Small and Medium Enterprises (SMEs) Minister Teten Masduki said. .

“Sarinaville has proven that local brands can attract tremendous[interest](attracting 41,000 people per day).This is the time to start encouraging people to love domestic products. I think,” said Minister Masuduki. His speech at the 2022 Indonesia Retail Summit hosted by the Indonesian Retail Tenants Association (Hippindo) here in Salinaville on Monday.

He said he hopes the retail summit will act as a means of encouraging people to spend more money on domestic goods, given that they are already of high quality.

“I think this event is very important for the recovery of retail (sector) which has been stagnant for the last two years. household consumption,” Masduki pointed out.

As directed by President Joko Widodo, the government and other stakeholders must work together to improve household consumption by offering national discounts, as Sarina and Hippindo managers have done in this initiative. not.

The nationwide discount offer is also aimed at improving economic growth in Q3 2022.

“This is very important. Our economy is driven by household consumption. We also want MSMEs (micro, small and medium enterprises) products to be more accepted by the community and given the same opportunities as brands.” (shown) ) at the mall,” the Minister added.

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