It has been practically two months since Tucker Carlson, upon being ousted from Fox Information, pivoted to Twitter the place he has since uploaded seven episodes of his new present, “Tucker on Twitter.”
At first, it regarded like Carlson was flying excessive with out Fox Information. His preliminary announcement obtained practically 137 million views since being posted, a quantity that appears far past his March common viewership on Fox, which amounted to a bit of greater than 3 million folks.
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Carlson’s first episode, a 10-minute-long monologue, achieved round 119 million views; his second, 60 million; his fourth, 32 million. Carlson’s newest episode, launched June 27, has lower than 13 million views.
There are two issues happening right here. The primary is that, regardless of retweets from Twitter proprietor Elon Musk, Carlson’s episodes are hitting fewer eyeballs. The second includes what viewership means on every platform.
On Twitter, all it takes to get a view is for a person to scroll previous the tweet. A tweet can rack up views with out being engaged with and with out its video being watched. Carlson’s newest episode has fewer than 260,000 likes in comparison with its tens of millions of views. His announcement video — the one with virtually 137 million views — has lower than one million likes.
Cable viewership, then again, is measured via the typical concurrent viewers: “In TV, the usual measurement unit for viewership is the average-minute viewers — what number of viewers there are in a mean minute of content material,” Nielsen’s former president, Steve Hasker, stated in 2015.
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Even Carlson’s highest viewership numbers probably do not match as much as the scores he introduced in at Fox.
And whereas Carlson fights it out on Twitter, Fox Information — although it did take successful when he left — remained the most-watched cable information community for the second quarter of 2023, in keeping with Nielsen. Fox’s common every day viewership of 1.1 million far beat out runner-up MSNBC, which had 796,000.
Fox Information — which issued Carlson a cease-and-desist letter June 12 — introduced June 26 that Jesse Watters can be shifting into Carlson’s earlier prime time spot.