Russia announces new logo to replace McDonald’s

McDonald’s will be replaced by a new restaurant officially unnamed in Russia, with the logo unveiled prior to the grand reopening on June 12.

according to ParentsThe date matches the Russian day of the country independence day.. The reopening will take place at Pushkin Square, where McDonald’s first opened in 1990 in the former Soviet Union.

Over time, the chain opened more than 800 stores, but after Russia’s invasion of Ukraine, McDonald’s Leave the country March 11.

May, Reuters The restaurant chain reported that it was selling the location to a local licensee, suggesting a rebranding of the “Golden Arch”.

The new logo is “M” shaped, featuring a red dot and two diagonal yellow lines. This shows hamburgers and french fries.

Around Gizmodo..

This “M” is placed inside a green circle that stands for “Quality of Goods and Services.” Al Jazeera..

On the other hand, although the brand name is undecided, the McDonald’s app name in Russia has been changed to the tentative name “My Burger”. Parents report.

Around Moscow TimesEight name options are being considered, including, “Tot Samyi” (“The Same” or “That One”) and “Svobodnaya Kassa” (“Available Cash Register”).

Russia is on the list of 90 other countries without McDonald’s due to lack of infrastructure, political instability and poverty. These countries include Jamaica, Nepal, Afghanistan and Mongolia. World Population Review Report..