Saudi Arabia issues personal license to advertise through social media

Saudi Gazette report

Jeddah — Deputy Media Minister Majed Al Qasabi announced that the ministry has decided to issue licenses for individuals to publish advertising content through social media platforms. “This move will contribute to the kingdom’s advertising sector and regulation of digital content,” he said.

The General Commission for Audiovisual Media has confirmed that a documented license is mandatory for advertising through personal social media platforms. Those wishing to obtain a license are invited to apply through the I’lam platform. According to Asharq Al-Awsat, one license costs him 15,000 riyals ($4,000) for three years.

A license is issued when certain conditions are met. These include following instructions issued by the Commission. Undertake to provide any data, information or report requested by the Commission. Immediately stop advertising media content without objection when the Commission issues a directive in this regard. not display any advertisements except through an account registered with the Commission and linked to a license granted to Licensee; Licensees outside Saudi Arabia undertake not to engage in such activities until they have obtained the necessary licenses and approvals.

Saudi nationals who are license holders can conduct activities through social media inside and outside the Kingdom. However, while citizens of Gulf Cooperation Council (GCC) countries can obtain commercial registration and advertising licenses, foreigners who are not GCC citizens must either contract with a licensed local advertising agency or obtain an investment license according to regulations. You must obtain a separate license by doing so. and regulation. You can also register an account with a nickname.

Foreign advertising agencies have the right to deal with authorized individuals within the Kingdom, subject to rules and regulations. For this reason, a license must be obtained before entering into a contractual relationship. Subject to compliance with the provisions of Article 5 of the Audiovisual Media Act and the regulations on media content, you may promote professional products or services such as medicines or treatments.