RIYADH: Saudi ready-to-wear luxury brand Hindamme has unveiled a new collection ‘SEASON V’ that explores its relationship with family, community and the planet.
Founded by designer Mohammed Khoja, the brand has become famous for its success in fusing Eastern and Western cultures through modern luxury apparel with forward-thinking and creative designs.
“Autobiographical in its spirit, the brand’s latest offering explores deeper and more meaningful connections in life,” said Koja.
“What inspired this collection is bringing communities together, making new connections and reconnecting with nature. , because I felt it was therapeutic for myself and needed to focus on our planet.
Through its aesthetic, SEASON V applies the science of color theory to create works featuring mood-inducing gradients and futuristic, nature-inspired motifs in fabrics such as velvet, nylon and satin. I’m here. A joyful song to new beginnings, “SEASON V” reflects themes of resilience, aspiration and gratitude.
“Every time I put on the bomber jacket from the SEASON V collection, people stop me and ask where I got it from. has Arabic calligraphy for ‘Earth,'” Koja said.
In fact, much of the collection reflects the designer’s love of calligraphy, with the Arabic “earth” motif applied in embossed and padded embroidery on several items.
“SEASON V” also featured a specially commissioned collaboration with Kyoto-based Japanese artist Yoriyuki Ikegami, featuring several prints of a mural titled “A Planet” throughout the collection.
In our latest editorial lookbook for ‘SEASON V’, we’ve chosen a number of designs to create a collection of NFT-inspired cosmic-inspired prints that honor nature and show both our current connection and disconnect with nature. A multidisciplinary collection of artists from the Middle East. .
“I have collaborated with many Arab creatives and am very much looking forward to producing a series of artistic photographs as an editorial for the new collection. It was beautiful in a way because it created a fusion,” Koja said.
Regarding naming the collection ‘SEASON V’, Koja told Arab News: The way we record each season is by numbering it, in this case in roman form, but we also do small collections for each season. ”
Hindamme, which means “in perfect harmony” in an old Arabic dialect, frequently combines different genres in each of its collections.
Khoja spoke of the importance of connecting young Saudi designers with investors to support them and having Saudi fashion brands in shopping malls and showrooms.
Through Hindamme, Khoja was a pioneer in influencing and advancing the Saudi fashion and cultural landscape with his ‘East meets West’ philosophy.
He launched Hindamme in 2016, embracing patterns like his hometown’s “Al-Qatt Al-Aseeri” and highlighting elements of his heritage often ignored by new audiences in a modern, forward-thinking format. did.
He was inspired to reflect elements of everyday life and larger cultural and social themes through his designs.
Many of his works have gained worldwide acclaim and are now part of the permanent collections of many museums.
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