Middle East

SME Story: uDroppy co-founder and CRO Nicoló Augusto Manica

What is uDroppy’s core business model?
uDroppy is designed to be a piece of a puzzle. Experience in creating and managing e-commerce stores has helped me understand the simple problems of the digital retail industry. Anyone who decides to launch an e-commerce venture today can easily create it thanks to the e-commerce platform (ie Shopify or Woocommerce). Use Facebook, Google, or influencers to get traffic with just a few clicks. However, setting up the supply chain is still very difficult and time consuming. uDroppy solves this problem and connects e-commerce owners to suppliers.

Please give us an overview of uDroppy’s business.
uDroppy was founded in 2018. We recently secured a $ 1 million seed funding round. The round will be led by renowned Silicon Valley angel investor Jason Calacanis (Uber, Robin Hood, etc.). Launch Syndicate and Sequoia Capital joined the round with Jason. Sequoia secured its investment using a scout program led by Marco Zappacosta, the founder of Thumbtack, a $ 3 billion unicorn. uDroppy has 23 employees, and after establishing business in the EU and the United States, it opened a new office in Dubai and expanded to the MENA region.

What convinced you that uDroppy needs to be established?
When you launch an e-commerce venture, you have many areas to take care of. You have to create your product, you need to set up your supply chain, distribution channels, market your product, and finally sell it. It’s very difficult.You need a lot of knowledge and experience, otherwise failures are around
corner. Created uDroppy to help entrepreneurs. To see more people succeed in this amazing business, we want to provide our help and experience in the supply chain setup.

Please tell us about your plans for the Middle East. Are there any specific high-growth areas?
On the other hand, online sales are increasing significantly in the Middle East. Recent pandemics have led many to buy products online. Therefore, following the increase in demand, more entrepreneurs have entered the field of e-commerce.

The Middle East, on the other hand, still relies on cash on delivery payments. Therefore, in this complex market, we would like to provide our help. We are providing cash on delivery solutions to e-commerce stores that support the region and are developing new solutions to promote warehousing.

What can you expect from this year’s uDroppy?
After two years of uncertainty, we believe we can return to normal growth patterns from 2022.We know [our customers] They need to establish a stronger presence in the best-selling countries. Warehouse and last mile delivery are required to ship quickly and compete with Amazon. We will create the best product for them and release it. It will be a game changer.

What are some of the most difficult lessons you have learned about being an entrepreneur?
Being an entrepreneur means that there are ups and downs. One day you are at the top of the world and the next day you are questioning everything you have done. Also, expect the best, but be prepared for the worst. It’s not an easy trip, so I realized that I should build a good team. And you will need smart people who agree with your vision. I also understand the importance of networking. My advice for newcomers: Have a big vision, build a strong team, and meet as many people as possible.



https://gulfbusiness.com/the-sme-story-nicolo-augusto-manica-co-founder-and-cro-of-udroppy/ SME Story: uDroppy co-founder and CRO Nicoló Augusto Manica

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