Middle East

Tech Female: OPPO Lucy Aziz

Despite the challenges experienced in all industries, OPPO is grateful to say that it prospered in 2021. Pre-orders for the Reno6 series have increased by 300% compared to their predecessors, making them the number one Android 5G smartphone shipment worldwide. Manufacturer in the first half of 2021.

Global technology market analyst Canalys also revealed that OPPO has risen to fourth place in market share with 106% growth in the Middle East and Africa. In addition, OPPO made a clear presence as a global partner at the ICC Men’s T20 World Cup in the United Arab Emirates and Oman. OPPO also made a strong presence at Gitex by hosting a game tournament in collaboration with PUBG MOBILE, following a long-standing partnership with the game platform.

Personally, it’s been a great year for OPPO. This is what 2022 will bring, as we started two iterations of the Reno series, which was very well received by the media and influencers, and won OPPO’s “Best Dedication Award of the Year” at our annual event. I’m looking forward to it more than ever.

Regionally, we are witnessing a post-pandemic economic recovery. By 2022, we’ll be optimistic about the resurgence of industry events like the Mobile World Congress we’re attending and what this year will bring. Especially in the technology industry, it’s an exciting time. Supported by our brand mission “Technology for Mankind, Kindness for the World”, in 2022 we will actively carry out a unique campaign to convey our message to a larger audience. Expand the initiative. In addition, we will continue to provide impeccable customer service and enhance our brand presence by offering premium products.

From a personal point of view, I am excited to continue my industry journey at OPPO. As a tech-passionate woman, we will pursue even more exciting campaigns with the goal of lasting impact on the industry. As a female leader, I am grateful to live in a country where I have founded a company and influential female business leaders are at the forefront of their business model and striving to share valuable contributions. ..

The United Arab Emirates is a good country to work as a woman in traditionally male-dominated careers, especially in technology and corporate services, with female talent increasing 2.5% year-on-year. Even more promising in media and communication this year were 51.95% of new hires were female, 56.42% in education and 45% in healthcare. But the increasingly feminized digital media environment means that smartphones must be manufactured with female customers in mind, which can only be done by more women who are steering the industry. I can do it. Gender diversity must be a central factor in recruitment, rather than thinking later. Think about what women want from their employers, not just their advertised roles. For example, there is a more cohesive parenting approach, but in most cases females are still the primary caregiver, so flexible working styles will remove some of the pressure from work and family juggling.

My biggest advice to women in the industry is to support each other, defend each other’s success, and rely on each other for support. As women, the greatest assets we have in this area are each other. Making conscious efforts to network with other female leaders, understanding their struggles and victories, and using them to grow and learn their experiences will help you build a prosperous career. It will help.



https://gulfbusiness.com/women-in-tech-oppos-lucy-aziz/ Tech Female: OPPO Lucy Aziz

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