Europe

The hotel market is divided into two layers

Average occupancy and prices per room represent the two-speed hotel market in the Greek tourism industry and are reflected in the tastes of foreign tourists to the country.

For example, the occupancy of higher category hotels in the center of Athens has reached or in some cases exceeded pre-pandemic levels, but the occupancy of units outside the city center is very high. It remains low. The same applies to seaside resorts where hotels have been open since Easter. The occupancy of the more luxurious units was 80-90% higher than in Easter, but much lower in 2 or 3 star hotels.

Market experts attribute this discrepancy to the quality of service and infrastructure, as well as hotels in the lower category of competition for short-term rentals. According to a survey by the Tourism Research and Prediction Institute (ITEP) of the Greek Chamber of Commerce and Industry, the average annual occupancy rate of hotels reached 48.7% and the average occupancy rate of city hotels reached 51% in April, but it has been confirmed. increase. Data showing that in central Athens, the proportion has approached 80%. The same numbers show that mountain resorts are only 37.7% full of 2- or 3-star hotels, just as many 5-star units in the same category enjoyed at least 70-75% occupancy. It shows that.

https://www.ekathimerini.com/economy/1184145/hotel-market-split-into-2-tiers/ The hotel market is divided into two layers

Back to top button