LOS ANGELES — Quick meals chain Taco John’s introduced Tuesday that it has dropped its dispute with Irvine-based Taco Bell over the phrase “Taco Tuesday” and deserted its trademark.
The phrase had been a registered trademark of Taco John’s for 34 years, however in Could, Taco Bell filed a petition with the U.S. Patent and Trademark workplace to cancel the mark, arguing that the phrase “must be freely accessible to all who make, promote, eat and rejoice tacos.”
A Taco Bell spokesperson didn’t instantly reply to a request for remark.
Taco John’s CEO Jim Creel stated the corporate was ending the meat as a result of it doesn’t need to pay the authorized charges that might end result from a combat in opposition to Taco Bell.
“We’ve all the time prided ourselves on being the house of Taco Tuesday, however paying tens of millions of {dollars} to attorneys to defend our mark simply doesn’t really feel like the correct factor to do,” Creel stated in a press release.
“As we’ve stated earlier than, we’re lovers, not fighters at Taco John’s. So in that spirit, we now have determined to start sharing Taco Tuesday with a pledge to contribute $100 per location in our system to restaurant staff with youngsters who’re battling a well being disaster, dying or pure catastrophe. And we’re difficult our litigious opponents and different taco-loving manufacturers to affix us in supporting the individuals who serve our favourite meals to visitors throughout the nation.”
Creel stated that the Cheyenne, Wyoming-based chain is donating $40,000 — $100 per its roughly 400 areas — to Kids of Restaurant Staff (CORE).
CORE is a nonprofit group that “helps restaurant staff with youngsters by offering monetary reduction when both the worker, partner or a toddler faces a life-altering well being disaster, damage, dying or pure catastrophe,” Taco John’s stated.
