Middle East

The Peruvian president has abandoned his iconic hat and wants to rebrand his image

President Pedro Castillo of Peru has taken unique steps to resolve the decline in popularity and resolve a series of political crises. He abandoned the iconic white cowboy hat.
The hat was an important feature of Castillo’s image of a humble country school teacher and helped drive him to the president.
But for three days this week, Castillo appeared publicly without his “sombrero”.
As president, he was forced to reshuffle his cabinet for the fourth time in just six months, and his disapproval rating reached 60%, so Castillo allegedly sought advice from his leader and self-improvement coach, Saul Alaniya. ..
Political analyst August Alvarez Rodrich told AFP, “I think the image’coach’may have advised him that he needs to change and should start with a hat.” ..
“The problem is that he took off his hat, but he didn’t remove the idea underneath.”
Castillo ignited critics during his short presidency, criticizing his lack of political experience and lack of management skills due to the instability of his successive cabinets.
The 52-year-old is the victim of a campaign by political opponents and some media actors trying to drive him out of power by attacking “an anti-democratic attitude in a particular sector that just wants to destabilize the country.” Say there is.
In December, he survived the impeachment attempt, but earlier this month announced that the far-right party would file a new motion to dismiss him.
Prosecutors are also investigating him and his associates in three separate graft cases.
In the midst of political turmoil, Castillo seems to have decided that the iconic hat that contributed to the image of his humble person must go.
The hat was a salient feature of the campaign trail, which turned Castillo into a joke butt by his opponents and several sections of the press. He is said to remove it only when he enters the church, and was depicted wearing it with his parents, who also wore sombrero, at breakfast on the election day last June. rice field.
He wore it at cabinet meetings, meetings with senior foreign officials, and even the UN General Assembly in New York.
The Peruvians first saw the new president without a sombrero on Tuesday, but swore in his new cabinet before the subsequent hatless appearance on Wednesday and Thursday.
He was temporarily robbed when he met Brazil’s far-right president, Jair Bolsonaro, last week. He stole it from his head, laughing and taking pictures.
“Help, Bolsonaro kidnapped me,” Castillo joked. But Castillo isn’t always so attached to his sombrero.
He didn’t wear it when he first became nationally famous in 2017 as an impressive teachers union leader.
Guido Verido, a politician at Castillo’s ruling Peru Libre (Free Peru), claimed last year that the hat was the one who suggested creating a good political identity.
On the campaign trail, Castillo wore a hat and traveled to every corner of Peru, sometimes riding a horse.
The legend was born because he attended an election debate in a white hat. Castillo’s tall, wide-brimmed straw hat is typical of farmers’ wear in his hometown of Cajamarca in northern Peru.
Not very popular among the younger generation, but worn by both men and women. Known as “Bamba Markino” or “Chotano” after the Cajamarca Chota countryside.
Each hat is handmade and takes 3 weeks to 2 months to complete.



http://www.gulf-times.com/story/709834/Peruvian-president-ditches-iconic-hat-seeks-image- The Peruvian president has abandoned his iconic hat and wants to rebrand his image

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