Middle East

Twitter partners ahead of beIN SPORTS and the FIFA World Cup Qatar 2022 TM

: beIN MEDIA GROUP and its flagship channel beIN SPORTS, the official broadcaster across the Middle East and North Africa (MENA) of the FIFA World Cup Qatar 2022TM, have partnered with Twitter to broadcast the entire world’s largest football event starting in Qatar. We share bespoke content on. November 20, 2022.

beIN SPORTS will share content for local audiences on Twitter, highlighting the biggest moments throughout the tournament, and provide brand and marketer association opportunities through Twitter Amplify sponsorship. Each match will be highlighted through content clips, single match recaps and in-studio analysis aired through the official beIN SPORTS handle. @be IN SPORTS 320 total videos.

“Football is one of the biggest conversations in the region. There has been a 74% surge in average football conversations in a month compared to the last 12 months. We saw more than 53 million tweets about Kinda Ibrahim, Director of Global Partnerships for MEA and Turkey at Twitter, said:

“When Twitter talks about sports, the world listens. From stirring up fan excitement to meeting fans at home, Twitter is the perfect place to connect with the moments the world is talking about. By collaborating with the region’s largest sports broadcaster, we are pleased to bring match highlights in near real-time to enthusiastic fans on one of the most watched global sporting events. Build your community around one.” Ibrahim continued for a moment.

Regarding the partnership with Twitter, beIN MENA Digital Director Faisal Mahmoud Al-Raisi said: “As one of the leading official broadcasters of the FIFA World Cup Qatar 2022TM in the 24 MENA region, our talented team uses the latest cutting edge technology to deliver the best content and insights. We are working day and night to make every fan’s experience a great one.We have partnered with Twitter on this historic event to make it possible for our millions of followers across MENA. I am happy to do everything I can to create memories that will last a lifetime.”

Twitter partnered with GWI to conduct a field survey to understand the overall sentiment around the FIFA World Cup Qatar 2022TM, speaking to over 12,000 people across 12 markets, including MENA. More than 261 million users on Twitter follow at least one major football content contributor or speaker, and more than 72% of Twitter users report engaging football content on the platform. Reflecting our values, we find sports highlight clips appealing.

With 78% of FIFA World Cup™ fans on Twitter saying the platform has content not available elsewhere, our partnership with beIN SPORTS ensures Twitter remains where football lives. increase.



http://www.eyeofriyadh.com/news/details/bein-sports-and-twitter-partner-ahead-of-fifa-world-cup-qatar-2022-tm Twitter partners ahead of beIN SPORTS and the FIFA World Cup Qatar 2022 TM

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