SAN FRANCISCO – Twitter on Monday started to shed its identify and brand – each on-line and in the actual world – however not earlier than metropolis police questioned whether or not crews have been cleared to dismantle the long-lasting signage that has lengthy graced its headquarters in San Francisco.
The signage removing work was paused whereas San Francisco police checked to see if a allow was in place to shut the road. Not like the signature blue chicken, all the things was on the up and up, and no tickets or citations have been issued, police mentioned in an electronic mail to the Bay Space Information Group.
Elon Musk is changing the Twitter identify and brand with a stylized X as he seeks to show the 17-year-old service into an app that does all the things, Bloomberg reported. In line with the information company, Musk on Saturday invited his followers to counsel an X brand, then selected one of many designs and made it the corporate’s new model identification Sunday.
About 24 hours later early Monday, the brand was projected onto the corporate’s headquarters on Market Road.
The sudden change comes as Twitter faces a pointy drop in promoting {dollars} and a brand new rival in Threads, an identical service from Menlo Park-based Meta Platforms Inc. that attracted 100 million customers inside simply 5 days of launching earlier this month, Bloomberg reported.
As of Monday afternoon, solely the “er” and the brand remained on the vertical signal at 1355 Market St. The removing work will presumably resume at some later level.
Workers author Rick Hurd contributed to this report.
