ONE Championship, the world’s largest martial arts organization, is keen to bring live shows and a state-of-the-art training academy to Saudi Arabia as part of its expansion in the MENA region, said Hua Hua, president of parent company Group ONE. Von Teh said.
Asia’s largest global sports media platform, ONE consists of two major sports properties: ONE Championship and ONE Esports. The organization is looking to capitalize on its burgeoning popularity in the region, with an eye on powerhouses like Saudi Arabia.
“Martial arts are loved, recognized and understood all over the world. Much of it comes from Asia, but it is exported all over the world. has become very important and interesting to us,” said Teh.
In recent months, ONE Championship has stepped up its efforts to capitalize on the growing MENA fan base.
In September, ONE and beIN announced a multi-year partnership to broadcast ONE Championship events live to hundreds of millions of viewers across 24 territories in the MENA region.
Thae said he was thrilled to see ONE host a martial arts event in Saudi Arabia, but insists ONE wants more than bringing the event to the kingdom.
ONE’s long-term plans for Saudi Arabia aim to build on the country’s sporting culture, which has produced medalists on the international and regional scene. This is all in an effort to build a sustainable ecosystem that develops local athletes and gives them the opportunity to shine on the global stage of ONE Championship.
Attending the Future Investment Initiative in Riyadh with ONE founder and CEO Chatri Sityodtong, Thae expressed his admiration for the ambitious Vision 2030 plan.
“Vision 2030 is well underway. Looking at the projects that have been launched and the investments that have been made, there are a lot of very exciting things happening on the ground,” said Teh.
“It is also very clear that Saudi Arabia wants to promote sports as a big part of Vision 2030,” he added.
One of the plans under discussion is to bring ONE’s Feeder League reality show, Road to ONE, to the MENA region. With success in countries such as China, the Philippines and Mongolia, the league pits the region’s best athletes against each other and awards the winner a contract to fight in ONE Championship.
ONE Championship: Martial Arts From Asia To The World
ONE Championship has experienced explosive growth globally in recent years.
In terms of digital viewership, it ranked second only to the NBA among all major global sports properties in 2021, with over 13.8 billion video views on Facebook, Instagram, YouTube and TikTok. , and analysis.
ONE Championship has landed a number of broadcast deals in 2022 amid growing interest in coverage of ONE Championship events.
In April, the martial arts organization and Amazon Prime Video announced a multi-year deal under which Prime Video will broadcast at least 12 ONE Championship events live during primetime in the United States and Canada each year. He then entered into a broadcast partnership with Globo’s Combate, making him the exclusive broadcaster of ONE martial arts events in Brazil from January 2023.
“Over the past 12 months, we have made a public commitment to bringing the event outside of Asia. Ultimately, we hope to have events in the Middle East, North America and Europe,” said Teh.
There are key reasons why ONE products resonate with audiences around the world. Unlike its competitors, ONE is based in Asia, the birthplace of martial arts, and focuses on exporting ancient art and its value to the world.
“We are based in the birthplace of sport and are excited to share the value of sport with people around the world,” said Teh.
“Our focus is not on violence, nor on blood sports. Our focus is on values, heroes and stories. It’s part and it’s an ancient art form,” he added.
The ONE formula is centered around a mission to unleash superheroes who will set the world on fire with hope, strength, dreams and inspiration.
“At the end of the day, sport isn’t just about games and watching games. It’s about stories, coverage, drama. It’s been a struggle,” said Teh.
A winning formula has seen ONE’s valuation skyrocket to around $1.4 billion.
In October, ONE and Media City Qatar announced a partnership to shoot several episodes of the second season of the popular Netflix business reality series The Apprentice: ONE Championship Edition in Qatar.
With a growing MENA fan base and a large regional talent pool to scout and train with, ONE Championship is poised for a bright future where its authentic offerings are sure to resonate with audiences.
“The Middle East is part of Asia. If you look at our business, martial arts and games, they are very popular in the Middle East and the Kingdom,” said Teh.
https://saudigazette.com.sa/article/627376/BUSINESS/Worlds-Largest-Martial-Arts-Organization-plans-to-expand-to-Saudi-Arabia-with-live-shows-and-training-academies?ref=rss&format=simple&link=link World’s largest martial arts organization plans to expand to Saudi Arabia with live shows and training academies