Zain is responsible for local small businesses and youth startups

Kuwait: Zain, Kuwait’s leading digital service provider, has announced strategic sponsorship of Bugsha Market, Kuwait’s largest outdoor market for local small businesses. Held throughout the weekend at Waran Park in Shamiya, this event provides a unique social environment for visitors to interact, connect and enjoy the spring and winter seasons while exploring the best of local talent. Did.

By partnering with Bugsha Market, Zain has continued its ongoing commitment to embrace local talent as part of a solid and focused corporate sustainability and social responsibility strategy. The company is continually working to identify initiatives that will empower the next generation of Kuwaiti companies that can contribute to the national economy. The event was attended by a number of local SMEs representing many sectors to meet the needs of visitors.

Zain attended Wahran Park’s Bugsha Market through a dedicated booth for the second straight month. The company offered many sociable and entertaining programs to open area visitors and shared the wonderful positive atmosphere that the Kuwaiti community enjoys in today’s everyday life. After the pandemic, it will gradually come back. Zain also held an exciting contest at the event, presenting valuable prizes to the winners.

Last year, Zain premiered the region’s first Startup Innovation Digital Video Report, closing the sixth edition of the well-known Digital Startup Accelerator Program. Zain Great Idea (ZGI) in collaboration with Brilliant Lab.

The event brought together Zain executives and the local investment community to bring together 25 startups that have reached the final stages of Zain Great Idea 6. The digital video report was screened at Avenues Mall’s VOX Cinema and was attended by seven finalists. Arab countries market startups to investors and potential business partners from all over MENA.

In 2021, Zain celebrated the Zain Great Idea for over a decade. This is one of the most successful initiatives the company has presented in the Kuwait market as part of its innovation and entrepreneurial strategy.

Over a decade, ZGI has empowered, trained and invested in over 1,500 passionate Kuwaiti and Arab youth. The program has helped create many employment opportunities in the area of ​​local technology start-ups by accelerating more than 100 companies.

Throughout the history of the program, digital transformation has been a common success story for the majority of ZGI graduates. At its core is ZGI, an accelerator program for tech startups, and Zain’s vision of achieving digital leadership is in the right direction as the great demand for entrepreneurship in this area in Kuwait and throughout the region. I just proved that I was there.

Bugsha Market offers a unique opportunity for visitors to meet and connect by hosting many social and entertainment activities such as restaurants, cafes, local small businesses, winter markets, farmers markets and recreational programs. The first edition of the event at Adalia Park witnessed a great success and a large audience, and the current edition was held at Waran Park in Shamiya, an open-air outdoor environment.