Google Introduces Smart Shopping Tools for Summer Savings

Summer has arrived in the U.S., bringing not just rising temperatures but also heightened excitement for the upcoming summer sales. Everyone is gearing up to seize those irresistible deals that make summer shopping so enticing. Recent data reveals that 44 percent of shoppers are more inclined to make purchases during these deal days, marking a significant shift in seasonal spending habits.

In response to this trend, Google has rolled out new and enhanced shopping tools aimed at helping you secure the best deals effortlessly. With the launch of an updated deals destination, gone are the days of juggling numerous browser tabs. Google’s Shopping Graph, featuring over 45 billion product listings, provides a streamlined shopping experience, ensuring you find the lowest prices all in one place.

Access to the Latest Deals: During sales, many shoppers face buyer’s remorse from finding a better price later on. Google’s new carousel feature under “shop deals” addresses this issue by showcasing the freshest discounts from a wide range of retailers. These deals span across categories like electronics, home goods, and beauty products, allowing you to compare prices, read reviews, check availability, and review delivery details with a simple click.

Transparent Membership Prices: To simplify online shopping further, Google now displays clear pricing comparisons, including exclusive membership deals from retailers such as BestBuy and Petco. This transparency empowers shoppers to make well-informed decisions by presenting both regular and discounted prices available through loyalty programs.

Insightful Price Tracking: Google also tackles the challenge of assessing whether a deal offers genuine savings. A new feature provides insights by comparing a product’s sale price to its typical price range over the last 90 days, helping you determine the optimal time to make a purchase.

Set Up Price Alerts: For those eyeing specific items, setting up price alerts can lead to significant savings. More than half of U.S. shoppers are drawn to summer sales for planned purchases, and Google’s price alert system notifies you when these items go on sale across the web.

This summer, Google makes navigating through a flurry of discounts as effortless as a summer breeze. To explore these opportunities, visit shopping.google.com/deals and make the most of this season’s shopping bonanza.