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Accel leads $21M funding in UK care dwelling market Lottie

The U.Okay. care dwelling sector was pegged as £7.7 billion market in 2021, based on most up-to-date estimates, but capability is shrinking at a time when the common age of the overall inhabitants continues to develop.

Throw into the combo an absence of transparency over pricing and repair availability, and it’s clear that households in search of the probably the most appropriate care dwelling for his or her aged family members face mounting challenges. That is one thing that Lottie is setting out tackle, with a web based market that helps these searching for care discover one of the best care houses and companies for his or her wants, whereas additionally catering to extra classes equivalent to home-care.

Based out of London in 2021 by brothers Will and Chris Donnelly, Lottie claims some 500,000 month-to-month customers, which it says represents 300 p.c progress over the previous 12 months. Following on from a $7 million funding spherical final 12 months, the corporate in the present day introduced it has raised $21 million (£16.35 million) in a Collection A spherical of funding led by U.S. VC large Accel, with participation from current backer Normal Catalyst.

Discovered missing

The social care sector has not been massively disrupted by the digital revolution these previous few many years, with households sometimes having to liaise instantly with native care companies, or use directories and web sites equivalent to Care UK or Carehome.co.uk which don’t all the time have all the data {that a} care-seeker would possibly want, equivalent to pricing and real-time availability.

Final 12 months, Lottie acquired a care dwelling software program firm known as Discovered, which many care houses already used to handle the occupancy and CRM aspect of their enterprise. Off the again of this, Lottie is now providing real-time service availability, solely displaying listings which have precise capability — which is a serious time-saving for conditions the place households have to discover a care dwelling shortly.

“Previous to Lottie, and based mostly on our analysis, households would discover themselves contacting a mean of six companies earlier than reaching a service that had availability and will meet their care necessities,” Lottie co-founder and co-CEO Will Donnelly defined to TechCrunch. “Against this, Lottie permits households to immediately join with companies accepting new shoppers in the present day, and subsequently supercharges the search course of.”

Lottie itemizing Picture Credit score: Lottie

With Discovered built-in into its market, Lottie can supply care suppliers a holistic platform for managing enquiries, buyer relationships, occupancy, financials, and extra. This additionally signifies that sooner or later, Lottie will handle funds, in order that households will pay instantly by way of the platform just like different reserving marketplaces.

“Along with this, Discovered will permit Lottie to digitise the viewing, well being evaluation and referencing levels of the reserving course of, all of which stay offline in the present day and are at present undertaken by way of guide means,” Donnelly stated.

Lottie / Found: Dashboard

Lottie / Discovered: Dashboard Picture Credit score: Lottie

When it comes to enterprise mannequin, Lottie monetizes by way of a number of streams. By means of its core market, care suppliers are at present charged for lead generations and billed on a pay-per-query foundation.

“This cost mannequin helps Lottie in giving care seekers entry to care companies with speedy vacancies, as suppliers will flip off their listings as soon as they’re service is at full capability, they usually now not want to pay for added new enquiries,” Donnelly stated.

However with Lottie shifting to a market mannequin by way of its Discovered integration, it should quickly take a proportion charge from the period of every residency booked by way of the Lottie platform. And as a SaaS firm, Lottie can even be charging care suppliers for utilizing its software program, with a subscription mannequin in place beginning at £150 per thirty days.


Whereas Lottie is fully targeted on the UK care dwelling marketplace for now, the truth that it has secured two main U.S. VC companies as backers, who between them have invested within the likes of Spotify, Slack, Atlassian, AirBnb, and Snap, is considerably telling of its international aspirations. Nevertheless, Donnelly stated that he doesn’t envision the corporate seeking to worldwide markets till 2025.

“Worldwide growth is on our radar, and it was a key motive for why we have now strategically aligned ourselves with two international enterprise capital funds,” Donnelly stated. “The U.S. market will supply Lottie’s first path to worldwide growth because of the comparable market traits.”

With one other $21 million within the financial institution, taking its complete funding to $31 million up to now, the corporate stated that it plans to double its headcount to greater than 100 by the tip of subsequent 12 months because it builds out its tech.

“Whereas we’ll develop all departments, Lottie’s fundamental hiring focus is on increasing our product and engineering groups,” Donnelly stated. “With the extra funding, Lottie plans to construct out Discovered to be a complete dwelling working system and modular answer, which means suppliers now not want to make use of a number of software program’s to handle their operations and as a substitute can simply use one single system — that being Discovered.”

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