CUPERTINO, Calif. (AP) — Apple is anticipated to take the wraps off its subsequent iPhone on Tuesday throughout what has develop into an annual late summer season ceremony aimed toward giving extra individuals extra causes to purchase the know-how trendsetter’s marquee product.
The showcase at Apple’s Cupertino California, headquarters comes as the corporate is mired in a gentle droop that has seen its gross sales drop from final yr in three consecutive quarters — with administration signaling one other downturn is probably going in the course of the present quarter that might be capped with the discharge of its iPhone 15 lineup. The malaise is a key motive Apple’s inventory value has dipped by almost 10% since mid-July, dropping the corporate’s market worth beneath the $3 trillion threshold it reached for the primary time earlier this summer season.
As has been case with Apple and different smartphone makers, the subsequent mannequin isn’t anticipated to make any main leaps in know-how. The array of iPhone 15 selections, prone to vary from lower-priced fundamental fashions to costlier premium variations, are anticipated to encompass largely incremental advances to the machine’s chips, battery and cameras.
One of many greatest anticipated adjustments that Apple is anticipated to announce is a brand new solution to cost the iPhone 15 fashions and future generations. The corporate is anticipated to modify to the USB-C cable commonplace that’s already extensively used on many units, together with its Mac computer systems and lots of of its iPads.
Apple is being pressured to start out phasing out the Lightning port cables that it rolled out in 2012 with the discharge of the iPhone 5 due to a mandate that European regulators are imposing in 2024. It’s unclear whether or not Apple will initially restrict the switchover to USB-C ports to fashions made particularly for the European market or make the change worldwide.
If Apple decides it’s time to maneuver away from Lightning port cables all through the world, the transition will not be too inconvenient for many shoppers. That’s as a result of USB-C cables already are so extensively used on a spread of computer systems, smartphones and different units that many individuals might already personal them. The shift to USB-C cables might even be a well-liked transfer since that commonplace usually costs units extra rapidly and likewise affords sooner speeds for knowledge transfers.
The fundamental iPhone 15 fashions additionally could also be redesigned to incorporate a shape-shifting cutout on the show display that Apple calls its “Dynamic Island” for app notifications — a glance that was launched with final yr’s Professional and Professional Max units.
If the rumor mill pans out, this yr’s iPhone 15 Professional and Professional Max might characteristic a periscope-style telephoto lens that may enhance the standard of pictures taken from far distances. The telephoto lens might boast a 6x optical zoom, which might nonetheless lag the 10x optical zoom on Samsung’s premium Galaxy S22 Extremely, however could be a big improve from the 3x optical zoom on the iPhone 14 Professional and Professional Max.
The improved digicam is likely one of the causes Apple can also be anticipated to boost the costs of the Professional and Professional Max. The iPhone 14 Professional begins at $1,000 whereas the Professional Max begins at $1,100. Analysts suppose the iPhone 15 variations of these fashions might price a further $100 to $200, testing how a lot shoppers are prepared to pay for the units at a time when post-pandemic inflation has been squeezing extra family budgets.
In addition to its new iPhones, Apple additionally usually makes use of this annual showcase to unveil its subsequent technology of smartwatches — a product that made its debut almost a decade in the past. The arrival of the brand new iPhones additionally units the stage for the subsequent model of the software program that powers the machine.
That working system, iOS 17, might be obtainable as a free obtain to earlier generations later this month and can embrace new options similar to the flexibility to learn a transcription of a message being left on an unanswered name in actual time with an possibility of deciding to speak to the individual on the road earlier than the voicemail is completed.