The “22” hat holds a revered status among Taylor Swift fans, serving as a cherished memento of their unforgettable encounters with the pop icon during her Eras Tour. As Swift graces the stage in her iconic “Red” era fedora, paired with one of three bedazzled T-shirts, fans eagerly anticipate the chance to be crowned with this coveted headwear.
Amidst the electrifying performance, Swift’s gaze seeks out a lucky fan, waiting at the end of the stage with tears of joy and excitement. With a gesture of generosity, Swift removes her hat, placing it gently on the fan’s head, and initiates an exchange of friendship bracelets, along with a heartfelt memory, creating an indelible bond with the chosen Swiftie.
Since its inception, a total of 83 fortunate individuals have been selected as recipients of the “22” hat during the 2023 and early 2024 shows. As the tour continues across Europe and North America, 69 more fans eagerly await their chance to be crowned with this esteemed symbol of fandom.
Crafted with meticulous attention to detail, each hat bears Swift’s signature on the brim, accompanied by a chic black tag displaying the signature of renowned Mexican-American milliner, Gladys Tamez. Handmade in Los Angeles, these luxurious head coverings epitomize haute couture craftsmanship, with similar styles available for aficionados seeking to capture a piece of Swift fan fashion.
The selection process for hat recipients varies, often involving random picks from the audience, individuals with viral fandom demonstrations, or those with inspiring stories. Some lucky fans, like Selena Gomez’s sister Gracie or Kobe and Vanessa Bryant’s daughter Bianka, share a special connection with Swift, adding an extra layer of significance to the moment.
From spontaneous selections during performances to heartwarming surprises orchestrated by Swift’s team, each hat presentation is a testament to the profound impact of Swift’s music and the genuine connections she fosters with her devoted fanbase. As fans recount their experiences of being chosen, their stories exemplify the magic and camaraderie that define the Taylor Swift concert experience.
