Quick-food chains have their limitations. Wendy’s, McDonald’s, and Burger King all have solely a lot house of their kitchens which limits their means so as to add new menu objects.
All three chains, for instance, have by no means claimed to supply vegan, and even vegetarian burger choices as a result of their restricted grill house makes it unimaginable to ensure that there will not be cross-contamination. Even when McDonald’s (MCD) – Get Free Report briefly bought the McPlant, a plant-based burger, it couldn’t make that declare.
Burger King may be very cautious in the way it describes its personal Not possible Whopper, which makes use of a plant-based patty as effectively.
“The Not possible Whopper patty is 0% beef. It’s made with none elements from animal sources however remains to be cooked on the identical broiler that makes the meat Whopper patties,” the chain shared on its web site.
All three chains solely have a lot floor on their grills/broilers and so many deep fryers. That is why lots of their improvements and limited-time affords (LTOs) contain including elements to current merchandise.
Making a BBQ burger or one with a distinct sauce and/or cheese doesn’t require extra tools. Including a brand new pork sandwich or meatball sliders to the menu does.
Each resolution made by McDonald’s, Wendy’s, and Burger King so as to add one thing new that entails utilizing its numerous cooking gadgets requires liberating up time and house to make the brand new merchandise. That is particularly felt with Wendy’s (WEN) – Get Free Report Frosty.
Every Wendy’s restaurant has the power to supply two Frosty flavors at a time (and no extra). For the reason that chain by no means takes its traditional Chocolate Frosty off the menu, including a seasonal taste means changing one other particular taste or not providing vanilla.
On this case, the chain is saying a protracted goodbye to the Pumpkin Spice Frosty earlier than it replaces it subsequent month with the Peppermint Frosty.
Wendy’s altering Frosty flavors
Till 2006, Wendy’s, no less than in america, solely supplied the traditional Chocolate Frosty. In that yr, the corporate added vanilla. To do this, it had so as to add a second Frosty machine to its shops.
These two flavors had been the one decisions till the summer time of 2022 when Wendy’s changed Vanilla with Strawberry. Since then, the fast-food chain has sometimes supplied seasonal flavors as an alternative of the Vanilla Frosty.
A kind of flavors, the Peppermint Frosty, will return on Nov. 14, the Snackolator Instagram web page reported. Snackolator, who typically breaks quick meals information, does hope the chain makes some recipe adjustments.
“This was out final yr and I believed it was fairly tasty though not fairly as minty as I might like — hopefully this yr they take the flavour up only a notch,” he mentioned.
Wendy’s menu leans on Frosty, LTOs
Wendy’s has been profitable with its Frosty and different LTOs. The corporate does not have plenty of particular objects, nevertheless it tries to make those it does add depend. CEO Todd Penegor spoke about their affect throughout the chain’s second-quarter earnings name.
“The launch of the Ghost Pepper Ranch Rooster Sandwich and the return of Strawberry Frosty alongside continued worthwhile worth with our Biggie Bag lineup contributed to our second quarter development,” he mentioned. “We’ll proceed using our ownable platforms like Made To Crave, Biggie, and Frosty to interrupt by way of with our prospects in new methods throughout the remainder of the yr.”
Leveraging the Frosty model is a key a part of that technique.
“We anticipate to proceed constructing on this momentum with our just lately launched Frosty Cream Chilly Brew, extra menu innovation launching quickly, and extra constant promotional exercise to drive trial and repeat,” he added.
The Frosty Cream Chilly Brew is a espresso product that makes use of Frosty combine, not a taste of the dessert deal with.