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Cinema Day returns Aug. 27 with $4 film tickets nationwide

NEW YORK (AP) — Nonetheless haven’t seen “Barbie” or “Oppenheimer”? This Sunday, you’ll have the ability to catch up for $4 a ticket in film theaters nationwide.

Theater house owners introduced Monday that the second annual Nationwide Cinema Day shall be held Sunday, Aug. 27. For sooner or later, all motion pictures — in all codecs and in any respect showtimes — shall be $4 at taking part theaters. Greater than 3,000 theaters are taking part, which accounts for a lot of the cinemas within the U.S., together with the main chains AMC and Regal.

It’s the second straight 12 months theaters are trotting out the one-day occasion on the tail finish of summer time. Final 12 months’s inaugural Nationwide Cinema Day, placed on by the Cinema Basis, a nonprofit affiliate of the Nationwide Affiliation of Theater Homeowners, was judged an unlimited success. An estimated 8.1 million moviegoers purchased $3 tickets on Saturday, Sept. 3. The typical film ticket in 2022, in keeping with NATO, value $10.53.

The low cost gimmick become the very best attended day of the 12 months for theaters. A usually quiet time as a substitute noticed cinemas crowded with moviegoers — and theaters bought loads of popcorn. This 12 months, the day is transferring up barely on the calendar, shifting from Saturday to Sunday, and prices $1 extra.

However due to remarkably sustained curiosity in “Barbie,” in addition to in “Oppenheimer,” the August field workplace has been booming. The summer time field workplace is as much as $3.8 billion in ticket gross sales via Sunday, in keeping with knowledge agency Comscore — about 16.6% forward of 2022 on the identical level.

Whereas final 12 months’s Cinema Day had pretty paltry choices ( “High Gun: Maverick” was the highest draw, greater than two months after it opened), this 12 months’s will characteristic “Barbie” in its fifth week. Greta Gerwig’s record-breaking movie has made $1.28 billion worldwide. There’s additionally Christopher Nolan’s “Oppenheimer” ($717.8 million globally), the second week of the DC Comics movie “Blue Beetle” and new releases “Gran Turismo,” “Golda,” “Bottoms” and “Retribution.”

And the “Barbieheimer” phenomenon is way from over. Greta Gerwig’s “Barbie” final weekend practically managed to remain No. 1 with $21.5 million in field workplace revenues. And Christopher Nolan’s “Oppenheimer” took in $10.6 million in its fifth week and now owns the excellence of being the most important box-office hit by no means to land No. 1 on the weekend field workplace.

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